Insights Hub

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• Consumers Publication

  Better Measurement for Stronger Brands

  When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.

  13.07.12
• Politics Survey

  Painting the town red, white - and green?

  Louise Brice discusses how leading brands are using outdoor advertising and painting the streets red, white & grey in a bid to cut through the noise.

  12.07.12
• Public opinion Publication

  Public attitudes towards electrical safety in the home

  Ipsos recently conducted the third wave of a general public survey around attitudes towards electrical safety in the home for the Electrical Safety Council (ESC).

  12.07.12
• Public opinion Publication

  Understanding Society July 2012

  In our latest Understanding Society newsletter, we consider public service reform in the UK, and the future challenges they face in meeting public expectations at a time of severe spending constraints.

  11.07.12
• Investors Survey

  Twitter is on the move but Facebook still tops the tree

  New research from Ipsos MediaCT's Tech Tracker shows that over 4 in 10 GB adults have used Facebook and YouTube in the past 3 months.

  10.07.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Survey

  The Ideal Society - Trends

  Q People have different views about the ideal society. For each of these statements, please tell me which one comes closest to your ideal.

  10.07.12
• Reputation Publication

  Reputation Snapshot for the Banking Industry

  As the UK parliament decides on the nature of an inquiry into banking practice, a new 24-country study released today by Ipsos finds the banking sector is the industry UK consumers feel is most in need of greater regulation.

  09.07.12
• Politics Survey

  Can you stop once you pop?

  How much should brands help consumers manage their diets and calorie intake through their products, asks Jon Weeks of Ipsos Marketing in Marketing Magazine.

  06.07.12
• Politics Survey

  The donations dilemma

  Sally Panayiotou, head of charities research, looks at what our latest research for the Charities Commission on public trust and confidence in charities.

  05.07.12
• Public opinion Publication

  Public trust and confidence in charities

  This report presents the findings of the 2012 Charity Commission study into public trust and confidence in charities, conducted by Ipsos on behalf of the Commission.

  05.07.12
• Politics Survey

  Brought Down?

  Tara Beard-Knowland of Ipsos ASI asks in Campaign whether GoCompare are doing the right thing in getting rid of Gio?

  05.07.12