Insights Hub

All content

• Consumers Publication

  Social Media Insights

  The rise of Social Media has led to a fundamental change in the way brands communicate with consumers. It is no longer a one-way exchange but a dialogue, in which the power of the consumer must be respected, and appropriately managed.

  28.02.12
• Immigration Survey

  Attitudes Towards Immigration

  Q How much do you agree or disagree with the following statement?

  28.02.12
• Immigration Survey

  Too Many immigrants in Britain?

  Q How much do you agree or disagree with the following statement? "There are too many immigrants in Britain"

  28.02.12
• Survey

  Two in five Britons don't know when St. George's Day is

  A new Ipsos poll for Channel 4 explores attitudes towards immigration, barriers to being British and test the public with a mock citizenship test

  28.02.12
• Public opinion Publication

  Acceptable Behaviour?

  How governments try to shape the behaviours of their citizens is something that has been much discussed over the past few years. Our report, with a foreword from David Halpern, Director of the Behavioural Insights Team at the Cabinet Office, brings together our latest international research on this subject.

  27.02.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Investors Survey

  Britons among the most economically pessimistic worldwide

  Around one in eight Britons (13%) rate the state of the economy as good while 87% describe it as bad accordingour latest 24-country Global @dvisor.

  23.02.12
• Politics Survey

  Ipsos Global @dvisor Wave 29

  Around one in eight Britons (13%) rate the state of the economy as good while 87% describe it as bad according to new research from Ipsos' Global @dvisor online survey conducted in 24 countries.

  23.02.12
• Consumers Survey

  Social media and mobile - buzzwords of the year (again)

  The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?

  21.02.12
• Politics Survey

  Economist/Ipsos February 2012 Issues Index

  Though unemployment appears to be breaking away from the chasing pack as an issue of public concern, it still has some way to go before it reaches the same level as the economy, mentioned by around two thirds (64%) of the public, also an increase (of three percentage points) since January.

  21.02.12
• Politics Survey

  Mr. & Mrs A. N. Other - rediscovering Delight to create change

  Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times

  20.02.12
• Investors Survey

  Who's afraid of mobile payments?

  Why are Brits reluctant to use smartphone technology to make mobile payments? asks Suraya Randawa in The Financial Statement blog

  20.02.12