Insights Hub

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  Public opinion Publication

  Political Perspectives: Interviews & News

  On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.

  05.13.26
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  Society Survey

  Ipsos Generations Report 2026: Continuity vs Rupture

  Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.

  05.12.26
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  Polling Survey

  Two-thirds say rising gas prices have affected their household finances

  Just 23% say the Trump administration has a clear strategy for achieving its goals in Iran, according to a new Reuters/Ipsos poll

  05.11.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  05.11.26
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  Consumer Behavior Survey

  Higher-income Americans were twice as likely to have a bigger tax refund this year

  22% of Americans making over $100,000 who say they got a bigger tax refund this year; only 11% of Americans making under $50,000 said the same, according to new data from the Ipsos Consumer Tracker

  05.08.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Survey

  AI data centers are unpopular with most Americans

  A majority of Americans would oppose having a data center in their community, according to the Ipsos Consumer Tracker

  05.08.26
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  Consumer Behavior Survey

  If you trust AI recommendations generally, you trust them for most things

  Americans' trust in AI product recommendations are reasonably consistent across a wide range of products and services tested, according to the Ipsos Consume Tracker

  05.08.26
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  Consumer Behavior Survey

  A positive signal on the economy: More people have money left over after bills

  Two in five Americans say bills take up all their money, according to the Ipsos Consumer Tracker. While concerning, it's also dropped since earlier this year.

  05.08.26
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  Consumer Behavior Survey

  Seven years in, few see COVID as a threat

  Seven years since the start of the pandemic, only 11% of Americans view COVID-19 as a very high or high threat to themselves personally, according to the Ipsos Consumer Tracker

  05.08.26
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  Consumer Behavior Survey

  Americans are well aware of gas prices' rise

  Two in three Americans say they are driving less as a result of rising gas prices, according to the Ipsos Consumer Tracker

  05.08.26
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  Consumer Behavior Survey

  Ipsos Consumer Tracker

  Americans report increased spending pressures on gas and groceries in the past few months

  05.08.26