Insights Hub

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  Foresight Publication

  Why ethics should be at the center of new AI tech

  Whether they’re building AI chatbots or experimental interfaces for people with neurological disorders, brands need to keep ethical considerations at the center of their work. Taryn Southern, chief storytelling officer for Blackrock Neurotech, explains how.

  07.31.23
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  Foresight Publication

  Why humans plus AI are key to revolutionizing healthcare

  Dr. Kyu Rhee thinks the future of healthcare will be humans plus AI — and that this could make the patient experience more efficient, effective and equitable. Here’s why.

  07.31.23
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  Foresight Publication

  How AI will transform the patient journey

  Generative AI tools are already transforming the online patient journey, says Ipsos’ Ashwin Balasubramanian. Here’s what healthcare brands and providers need to know about how AI influences patient decisions and behaviors.

  07.31.23
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  Foresight Publication

  How AI will help people be more creative

  Here’s why Adobe’s Chris Duffey thinks AI as a collaborator could take human creativity and productivity to new heights.

  07.31.23
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  Foresight Publication

  Why AI ad testing needs a human perspective

  Successful advertisements are built on humanity — and that’s the one thing AI can’t offer. But that doesn’t mean AI won’t reshape the creative process, says Ipsos’ Rachel Rodgers.

  07.31.23

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  How AI can make qualitative research faster and smarter

  Transforming data into insights can feel like looking for a needle in a haystack. Yadin Soffer, CEO of Xperiti, explains how Orra AI can distill qualitative data into actionable intelligence faster.

  07.31.23
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  Foresight Publication

  What it will take to help people trust AI for democracy

  In a post-deepfake world, it can be hard to believe what you see. But AI tools also have the potential to shore up trust in institutions, says Ginny Badanes, senior director of the Democracy Forward initiative at Microsoft.

  07.31.23
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  Foresight Publication

  Creating better AI-driven user experiences through transparency

  Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.

  07.31.23
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  Foresight Publication

  How AI can reduce the friction in work and life

  AI assistants may not solve every problem — but by reducing the friction of everyday tasks, they could transform work and life, says Salesforce’s Peter Schwartz.

  07.31.23
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  Foresight Survey

  Intelligence

  Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.

  07.31.23
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  Foresight Publication

  Future Jobs to Be Done – Intelligence

  Whether people adopt AI tools will depend on whether they solve people’s problems. Trevor Sudano, a trends and foresight lead at Ipsos Strategy3, imagines one potential job for AI to solve for people.

  07.31.23