Insights Hub

All content

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  Buying Survey

  Buying

  The future of buying will be more digital, including in social platforms and the metaverse, even as people look forward to returning to stores. Here’s what they’ll expect from retailers to make shopping and paying more enjoyable, efficient and easy.

  11.16.21
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  Public opinion Survey

  Vacation

  What happens to the future of vacations if business travel shrinks for the long term? We play out how the changing dynamics of business travel, hotel stays, the points economy, and virtual technologies will shape our future getaways.

  11.16.21
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  Media Survey

  Entertainment

  Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.

  11.16.21
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  Mobile Survey

  Commuting

  How workers commute in the future depends on how and when American workplaces reopen. Ipsos research points to two patterns likely to emerge: more traffic and an upheaval in our routines. What will hybrid work mean for our future commuting life?

  11.16.21
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  Education Survey

  Education

  America’s education system faces multiple changes that will impact how it prepares the workforce of tomorrow. The skills that workers need are rapidly evolving. The technology to teach those skills is advancing exponentially. Ipsos asks how do we ensure that we’re aligning education for the future workforce?

  11.16.21

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Financial services Survey

  Wealth

  America’s aging population, growing diversity among the rich and the digital era are changing wealth and luxury in America. Ipsos imagines how these shifts will impact wealth transfer, fiscal policy, retail and luxury through crypto and the metaverse.

  11.16.21
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  Sports Survey

  Sports

  NFTs, digital media and gambling are increasingly influencing sports and how we will consume them in the future. We explore what this will mean for fans, brands and media.

  11.16.21
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  Holidays Survey

  On Thanksgiving, Americans plan to stick to the classics

  We investigate what pies and sides are most likely to make an appearance at the Thanksgiving table, as well as America's views on holidays more generally, and who sleeps best at night.

  11.16.21
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  Holidays Survey

  Most Americans plan to celebrate Thanksgiving this year

  Just under half will host Thanksgiving meals in their homes

  11.16.21
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  Public opinion Survey

  Majority looking for change in how U.S. deals with mental health crises

  New Ipsos poll, conducted on behalf of the National Alliance on Mental Illness, shows strong desire for mental health professionals to lead mental health crisis response efforts.

  11.15.21
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  Environment Survey

  Climate change is increasingly front and center

  More Americans express concern about climate change, but will that translate to large-scale change in the way we live and operate?

  11.12.21