Ipsos
Insights Hub

Insights Hub

Consumer Behavior 01.11.25

Ipsos Top Topics

Society 02.09.24

[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends

Media 02.04.25

Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

All content

Consumption Publication

How packaging can balance being green and making green

The plastic drinking straw has become a symbol of society’s growing concern over packaging convenience at the expense of our planet’s health. Already, four in 10 consumers report they have started using fewer plastic straws due to recent attention on the issue, according to a recent Ipsos/Buzzfeed poll. Nearly half of those polled support local governments banning their use.

06.12.18
Consumption Publication

Rethinking sweet

Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.

06.12.18
Consumption Publication

Where to innovate

Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?

06.12.18
Public opinion Publication

The Future of Packaging

Discover the future of packaging through new thinking and research on the topic of sustainable packaging, including consumer perceptions.

06.12.18
Consumption Publication

Cooking? It’s about more than convenience

The home-cooked dinner remains the quintessential symbol for family bonding. As most dinners require some preparation, new options like app-based grocery delivery and meal kits are vying to simplify the task for time-strapped and budget-conscious home cooks.

06.12.18
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
Subscribe

Quick access by topics

Consumption Publication

What’s for dinner?

It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.

06.12.18
Consumer Behavior Publication

How will our food preparations change?

Does our food come to us, do we go out, or do we cook at home?

05.12.18
Public opinion Publication

Evidence Gap Analysis

View our on demand webinar for tips and tools for bridging the gap from real-world evidence to market access strategy

05.12.18
Shopper Publication

Black Friday is dead, long live Black Friday!

For traditionalists, Black Friday is still the official kick-off for holiday purchases. But if merchants and brands want to have a great year, they need to rely more on great retailing year-round.

21.11.18
Public opinion Publication

The Cure for Infobesity

Discover how Ipsos uses curation to activate your data into inspiring customer centric messaging.

15.11.18
Public opinion Publication

Meet the hosts most likely to influence your holiday gatherings

Starbucks was playing Christmas music as early as last weekend and Home Depot displayed decked out trees before that. The holiday season that drives the nation’s economy is here.

14.11.18