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What the Future

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  • Consumption Publication

    Cooking? It’s about more than convenience

    The home-cooked dinner remains the quintessential symbol for family bonding. As most dinners require some preparation, new options like app-based grocery delivery and meal kits are vying to simplify the task for time-strapped and budget-conscious home cooks.
  • Consumption Publication

    What’s for dinner?

    It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.
  • Consumer Behavior Publication

    How will our food preparations change?

    Does our food come to us, do we go out, or do we cook at home?
  • Public opinion Publication

    Evidence Gap Analysis

    View our on demand webinar for tips and tools for bridging the gap from real-world evidence to market access strategy
  • Shopper Publication

    Black Friday is dead, long live Black Friday!

    For traditionalists, Black Friday is still the official kick-off for holiday purchases. But if merchants and brands want to have a great year, they need to rely more on great retailing year-round.
  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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