Insights Hub

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• Innovation Publication

  Cultivating an Innovation Mindset

  In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"

  28.07.15
• Public opinion Publication

  Women, Technology and Democracy

  Ipsos Public Affairs recently completed a study on behalf of the NDI (the National Democratic Institute) to better understand how women interact with digital technology and the particular challenges they face with regard to access, comfort and competencies. Read this report for an exploration of how female participants in its programs are using digital technology to increase their participation in politics as office holders, candidates, advocates and voters.

  27.07.15
• Mobile Payment Publication

  For Mobile Banking, It Pays to Know Consumers

  The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.

  17.07.15
• Public opinion Publication

  Designing Authentic, Credible, and Effective Corporate Social Programs

  Corporate sustainability or social responsibility programs have benefits beyond being a responsible member of the global community.

  13.07.15
• Marketing Publication

  Four Reasons To Switch

  The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!

  30.06.15

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Product Innovation Publication

  The Delightful Quest for Optimal

  Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.

  30.06.15
• Neurosciences Publication

  Determining Strength of Conviction

  Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.

  29.06.15
• Public opinion Publication

  Is Outdoor Cooking America's Favorite Pastime?

  Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather.

  29.06.15
• Segmentation Publication

  Competition Analysis and Identifying the Switchable Consumers

  Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile approach that can be applied as a targeted segmentation approach.

  29.06.15
• Public opinion Publication

  Most Workers are Satisfied with Their Job but Not Their Salary

  Eight in ten (85%) of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs' Omnibus Division uncovered.

  19.06.15
• Social Media Publication

  What's Driving Consumer Conversations Online?

  Earlier this spring, we applied the Censydiam framework to social data in the automotive category, using two popular models in the growing compact luxury SUV segment.

  08.06.15