Insights Hub

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• Advertising Publication

  5 Principles For Proving That Digital Advertising Works

  As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.

  12.03.15
• Food & Beverage Publication

  Unhealthy Foods: Is Intervention the Answer?

  Referencing a 22 country study examining opinions and perceptions towards different types and levels of government intervention on unhealthy foods, our findings show that American opinions vary greatly depending on the degree of intervention.

  12.02.15
• Communities Publication

  Leveraging a Pop-up Community as an Integrated Research Platform

  Read our latest “Sound Off” case study to learn how Ipsos can partner with you to leverage pop-up communities as a unifying link to various online and offline research components, leading to truly integrated insights.

  11.30.15
• Public opinion Publication

  The Reputation Council: Latest Findings From the Tenth Sitting

  Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world. Each sitting of the council provides a definitive guide to the latest thinking and practice in the corporate communications world.

  11.13.15
• Big Data Publication

  The Effectiveness of Big Data Services in Identifying Low Incidence Targets

  Quirks Magazine, November 2015 Digital Edition - Published in Quirk's magazine, the authors of this article present three different case studies in which two products from a leading data company were tested to determine accuracy in identifying hard-to-reach target groups on a panel.

  11.12.15

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Consumer Behavior Publication

  Breaking Up Is Hard To Do: Behavioral Economics and New Product Success

  Our goal in this paper is to communicate the relevance of behavioral economics to new product adoption and the way we approach research to gauge interest in new products.

  11.09.15
• Public opinion Publication

  Are you Living the American Dream?

  Homeowners still believe owning a house is the great American dream.

  10.28.15
• Shopper Publication

  The Vanishing Front End as a Threat to Impulse Purchasing

  What are these new shopping technologies and how are they affecting impulse purchases at the front end?

  10.28.15
• Consumer Behavior Publication

  Framing With Competitive Context

  Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.

  10.28.15
• Mobile Publication

  How to Qualify Experiential Innovations

  Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.

  10.28.15
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  Product Innovation Publication

  Rethinking Concepts: A Framework for Qualifying Apps, Digital Services, and Other Experiential Innovations

  At Ipsos, we have developed a framework to qualify the full spectrum of experience-based innovations, including apps, digital services and other experiential innovations.

  10.26.15