Insights Hub

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• Millennials Publication

  Millennials and the Impact of Social Brand Perception

  Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.

  08.31.15
• Qualitative Publication

  Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences

  On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.

  08.25.15
• Trends & Prospective Publication

  Public Perspectives: The Perils of Perception

  The Perils of Perception is the latest edition of the Ipsos Social Research Institute's Understanding Society.

  08.25.15
• Consumer Behavior Publication

  Brand Equity, Behavioral Economics and Surveys

  Download this paper to discover how to apply behavioral economics to brand equity and how surveys can be modified to more effectively capture brand equity.

  08.13.15
• Healthcare Publication

  Geared for Health — Asean's growing medical and healthcare industry

  Medical device companies wanting to become market leaders in ASEAN need to focus on effective cost management and the introduction of new, cutting edge technologies, according to a new paper on the healthcare market in South East Asia from Ipsos Business Consulting.

  08.10.15

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Path to Purchase Publication

  The Most Important Stop on Mom's Purchase Journey

  When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.

  08.04.15
• Public opinion Publication

  3 Pillars to Strengthen Your Social Programs

  While a sense of responsibility is important to an increasingly socially aware workforce and the stakeholders and communities impacted by corporations, a case can be made for doing good that does not rely solely on a responsibility argument. In fact, companies can do good in the world while doing well for themselves through creativity and strategic planning.

  07.28.15
• Innovation Publication

  Cultivating an Innovation Mindset

  In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"

  07.28.15
• Public opinion Publication

  Women, Technology and Democracy

  Ipsos Public Affairs recently completed a study on behalf of the NDI (the National Democratic Institute) to better understand how women interact with digital technology and the particular challenges they face with regard to access, comfort and competencies. Read this report for an exploration of how female participants in its programs are using digital technology to increase their participation in politics as office holders, candidates, advocates and voters.

  07.27.15
• Mobile Payment Publication

  For Mobile Banking, It Pays to Know Consumers

  The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.

  07.17.15
• Public opinion Publication

  Designing Authentic, Credible, and Effective Corporate Social Programs

  Corporate sustainability or social responsibility programs have benefits beyond being a responsible member of the global community.

  07.13.15