Insights Hub

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  Public opinion Survey

  One in four feel they have nothing in common with Democrats or Republicans

  New Ipsos polling finds that few people are confident that Americans will reconcile their differences in the next five years.

  22.04.22
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  Foresight Survey

  Earth

  The future of Earth’s climate is worsening and is the dark cloud that hangs over all other futures. But brands have a critical role in collaborating with governments and people to blunt climate change and create a more resilient tomorrow. This issue of What the Future: Earth shows how.

  22.04.22
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  Foresight Publication

  How we could live in a changed climate

  We’re running out of time to act on climate change and life could get increasingly difficult. Robert Lempert, a coordinating lead author for the Intergovernmental Panel on Climate Change (IPCC) convened by the United Nations, explains what we must do now if we want a livable future.

  22.04.22
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  Foresight Publication

  Here’s who people think can solve climate change

  Americans lag their global peers in concern about the climate emergency and government leaders turn over with regularity. That’s why Gayle Schueller, senior vice president and chief sustainability officer at 3M, says that companies need to make longer-range sustainability decisions.

  22.04.22
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  Foresight Publication

  How the stuff we buy can become a climate solution

  Decades ago, plastics were considered the future. Now there’s too much of it. Ann Tracy, chief sustainability officer of Colgate-Palmolive Company, explains how the world’s biggest maker of toothpaste tubes is redefining the future of plastics.

  22.04.22

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  Here’s what brands can do to reduce climate change

  Water is essential to life. This precious natural resource is also necessary for making beer and a host of other products. Molson Coors Beverage Company’s Brandon Watkins discusses how he’s working to ensure that both have a sustainable future.

  22.04.22
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  Public opinion Survey

  For many, changes in mask requirements on planes don't impact their plans to fly

  New Axios/Ipsos poll finds around half strongly support mask requirements in transportation settings

  22.04.22
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  Sustainability Survey

  Earth Day 2022: Perils of Perception

  Survey finds there is a lot more to do to persuade the public to make high-impact climate-friendly changes—globally and especially in the U.S.; few can identify the best actions to cut carbon emissions

  22.04.22
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  Economy Survey

  Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker

  Consumer outlook during the time of the coronavirus pandemic

  22.04.22
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  Healthcare Publication

  Healthcare Advertising With a Human-First Approach

  Listen in as our guest panelists – advertising experts in the pharma space – describe how they bring the human-first approach into the creative process. 

  21.04.22
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  Government Survey

  Reuters/Ipsos Poll finds Americans support flexible approach to masking

  Over half of Americans think COVID remains a threat, but many say decisions to mask should be up to individual right now

  21.04.22