Insights Hub

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  Government Survey

  Americans are split over their opinions on abortion

  A Reuters/Ipsos poll finds that Americans are also split on who should decide whether abortion is legal or not, with almost 2 in 5 saying it should be up to the federal government while a third say it should be up to the states.

  23.02.22
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  Foresight Survey

  Aging

  We all age, but in the future, we may age more slowly and for longer. This issue of What the Future: Aging will explore the decisions it will take on everything from personal finance, housing and zoning, public policy, healthcare, science and technology to realize living better, longer.

  23.02.22
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  Foresight Publication

  How will we fill caregiver demand as more people age in place?

  In just eight years, all of America’s 73 million Baby Boomers will be at least 65 years old and most want to age at home. What the Future spoke with Ramsey Alwin, president and CEO of the National Council on Aging, on what that means for the demand for labor and in-home eldercare services.

  23.02.22
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  Foresight Publication

  How will technology change how we care for elders?

  Americans overwhelmingly want to age in their own homes. Technology offers new solutions for enabling them to manage their day-to-day lives and avoid isolation. Dor Skuler co-founded Intuition Robotics, the maker of ElliQ, a desktop companion robot. He explains how a little robot could make a big difference for elders.

  23.02.22
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  Foresight Publication

  What will it take to make the dream of aging-in-place a reality?

  As people increasingly want to age in place, there’s an unexpected player in the future of aging: your local zoning board.

  23.02.22

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  How will people define beauty as they age?

  For centuries, beauty was viewed as something you lost with age. That’s begun to change in recent years as new technologies have shifted the focus from masking the exterior to more holistic skincare and self-care. Meanwhile injectables that reshape features have moved into the mainstream and attracted an ever-younger customer. Kevin Shapiro, senior vice president of U.S. marketing for consumer beauty at Coty, explains how the notion of “aging gracefully” will take on a whole new meaning.

  23.02.22
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  Affluent Publication

  Fiscal Fitness: How Affluents Flex Their Financial Muscle

  Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.

  23.02.22
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  Politics Survey

  The Inside Track: 2022 Midterm Elections February Highlights

  Key highlights from February’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.

  22.02.22
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  Media Publication

  How to Stop Wasting Money on ‘Efficient’ Digital Advertising

  Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.

  22.02.22
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  Healthcare Survey

  American Healthcare Workers Persevering, but Remain Stressed

  New USA Today-Ipsos survey of healthcare workers finds one in three thinks the system is on the verge of collapse

  22.02.22
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  Polling Publication

  Opinion Polls: A continual improvement process

  Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.

  21.02.22