Insights Hub

All content

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  Public opinion Survey

  Biden bounce after Trump slump

  Ipsos poll for Halifax International Security Forum finds U.S. rebounding in world esteem; Canada, Germany seen as having most positive influence over next decade.

  11.18.21
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  Public opinion Survey

  Consumer confidence: Global index stability betrays divergent trends at the local level

  Sentiment shifting significantly in half of the countries surveyed – downward for some, upward for others.

  11.18.21
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  Society Publication

  The State of Reputation: Today’s Context; Tomorrow’s Expectations

  Hear corporate reputation research insights exploring the impacts of COVID, Diversity and Inclusion, ESG, Internal Communications, Supply Chain issues, and more.

  11.18.21
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  Society Survey

  Over two in five Americans are planning to use holiday cards to connect with loved ones this holiday season

  A new Ipsos poll on behalf of Shutterfly finds that a majority of Americans are interested in receiving traditional holiday cards

  11.17.21
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  Media Publication

  Media Still Matters: Affluents Deep Connection with Media Brands

  Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.

  11.16.21

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Environment Survey

  Waste

  Each American produces nearly a ton of waste per year. Ipsos research finds that consumers want to waste less and want brands to help them. Read how consumers want brands to innovate and lead to a more sustainable tomorrow.

  11.16.21
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  Demographic change Survey

  Democracy

  This issue is about one main division: party identification, that is, whether we lean red or blue. We navigate this complex political atmosphere, share insights on the future of democracy and what citizens and companies can do to keep it together.

  11.16.21
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  Housing Survey

  Housing

  While the patterns of how and where we live have barely changed, Americans have new expectations for home. Read whether and how these shifts will stick, with Ipsos research to guide brands and retailers to help people get more out their homes.

  11.16.21
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  Buying Survey

  Buying

  The future of buying will be more digital, including in social platforms and the metaverse, even as people look forward to returning to stores. Here’s what they’ll expect from retailers to make shopping and paying more enjoyable, efficient and easy.

  11.16.21
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  Public opinion Survey

  Vacation

  What happens to the future of vacations if business travel shrinks for the long term? We play out how the changing dynamics of business travel, hotel stays, the points economy, and virtual technologies will shape our future getaways.

  11.16.21
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  Mobile Survey

  Commuting

  How workers commute in the future depends on how and when American workplaces reopen. Ipsos research points to two patterns likely to emerge: more traffic and an upheaval in our routines. What will hybrid work mean for our future commuting life?

  11.16.21