Insights Hub

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  Public opinion Survey

  Beauty

  Our What the Future Beauty issue explores several market forces creating seismic shifts in the cosmetics and personal care industries.

  11.18.21
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  Public opinion Survey

  Food

  We have conversations with the difference-makers in the food sector about how our food gets to us, where that food comes from today and will come from tomorrow. The answers to these seemingly straightforward questions are in a surprising amount of flux.

  11.18.21
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  Public opinion Survey

  Gender

  The discussion about gender is evolving from representation to a broader definition of expression. In this issue, industry executives and thought leaders weigh in about how these changes will shape business to health care in the coming years.

  11.18.21
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  Public opinion Survey

  Vice

  What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis?

  11.18.21
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  Public opinion Survey

  Pandemic: Travel

  What does the COVID-19 crisis mean for industries? We created three vignettes of possible futures as a narrative exploration of how events could unfold and experts in different sectors to react and send us some virtual postcards about how their industries might react. Their thoughts, and original, timely data are included here.

  11.18.21

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Public opinion Survey

  Pandemic: Transportation

  What does the COVID-19 crisis mean for industries? We created three vignettes of possible futures as a narrative exploration of how events could unfold and experts in different sectors to react and send us some virtual postcards about how their industries might react. Their thoughts, and original, timely data are included here.

  11.18.21
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  Public opinion Survey

  Money

  In this issue of What the Future, read how digital currencies, financial inclusion and the sharing economy are reshaping our relationship with money. Ipsos' exclusive global research reveals key insights for brands and media in this transformative landscape.

  11.18.21
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  Public opinion Survey

  Truth

  There’s a prevalent narrative that trust and truth are dead. In this issue of What the Future, Ipsos research finds truth and trust to be alive, important, and more valued than ever. Using exclusive new Ipsos data and research, coupled with expert interviews, we set the scene with the state of truth and how that plays out in the news media and for brands.

  11.18.21
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  Marketing Survey

  Programmatic is top choice for buying top ad formats

  Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers

  11.18.21
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  Public opinion Survey

  Baby Boomers generally dissatisfied with the current job search process

  Just over half of employed Americans say they have good pay

  11.18.21
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  Healthcare Survey

  More than four in five physicians/pharmacists believe that longer prescriptions could increase patient adherence and improve chronic condition management

  New RO Pharmacy/Ipsos poll finds that most physicians would write longer prescriptions if they could

  11.18.21