Insights Hub

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  Housing Survey

  Housing 2017

  Where and how will we live in the future? If Millennials continue to struggle to afford a home, the impact will be felt from finance to consumer packaged goods to home furnishings. We explore how brands can respond and cities can create impactful real estate and housing policies.

  11.18.21
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  Public opinion Survey

  Beauty

  Our What the Future Beauty issue explores several market forces creating seismic shifts in the cosmetics and personal care industries.

  11.18.21
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  Public opinion Survey

  Food

  We have conversations with the difference-makers in the food sector about how our food gets to us, where that food comes from today and will come from tomorrow. The answers to these seemingly straightforward questions are in a surprising amount of flux.

  11.18.21
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  Connected Health Survey

  Health

  As our nation ages and a caregiver shortage looms, will technology be able to bridge the gap? We ask experts from IBM/Watson, MIT, and the Milken Institute to explore “big questions” that companies should be asking about the future of their industries.

  11.18.21
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  Public opinion Survey

  Gender

  The discussion about gender is evolving from representation to a broader definition of expression. In this issue, industry executives and thought leaders weigh in about how these changes will shape business to health care in the coming years.

  11.18.21

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Public opinion Survey

  Vice

  What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis?

  11.18.21
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  Public opinion Survey

  Pandemic: Travel

  What does the COVID-19 crisis mean for industries? We created three vignettes of possible futures as a narrative exploration of how events could unfold and experts in different sectors to react and send us some virtual postcards about how their industries might react. Their thoughts, and original, timely data are included here.

  11.18.21
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  Public opinion Survey

  Pandemic: Transportation

  What does the COVID-19 crisis mean for industries? We created three vignettes of possible futures as a narrative exploration of how events could unfold and experts in different sectors to react and send us some virtual postcards about how their industries might react. Their thoughts, and original, timely data are included here.

  11.18.21
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  Public opinion Survey

  Money

  In this issue of What the Future, read how digital currencies, financial inclusion and the sharing economy are reshaping our relationship with money. Ipsos' exclusive global research reveals key insights for brands and media in this transformative landscape.

  11.18.21
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  Public opinion Survey

  Truth

  There’s a prevalent narrative that trust and truth are dead. In this issue of What the Future, Ipsos research finds truth and trust to be alive, important, and more valued than ever. Using exclusive new Ipsos data and research, coupled with expert interviews, we set the scene with the state of truth and how that plays out in the news media and for brands.

  11.18.21
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  Marketing Survey

  Programmatic is top choice for buying top ad formats

  Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers

  11.18.21