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Consumer Behavior 11.01.25

Ipsos Top Topics

Society 09.03.24

[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends

Media 04.02.25

Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

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Consumer Behavior Survey

Grocery prices are up, and older Americans are most concerned

According to the Ipsos Consumer Tracker, the oldest Americans are most likely to say that their groceries have gotten more expensive. Here's why — and why it matters.

03.05.25
Shopping Survey

It's not just eggs: Americans feel prices are higher on most goods

Four in five Americans (82%) say they're paying higher prices for eggs and dairy than they were a year ago, according to the Ipsos Consumer Tracker

03.04.25
Politics Survey

Republicans and independents are feeling more threatened

Republicans and independents are feeling much more threatened in the current political climate than they were just weeks ago, according to the Ipsos Consumer Tracker

03.04.25
Consumer Behavior Survey

Americans are feeling much less confident about their economic status

Americans are less confident in their personal economic situation than they were late last year, according to the Ipsos Consumer Tracker: Just 37% say they feel very or somewhat comfortable with their personal economic situation, a 14-percentage-point drop since November.

03.04.25
Gender Survey

Only half of men think feminism benefits both sexes

Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker

03.03.25
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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Polling Survey

Americans sour on the economy

Below are five charts on where Americans stand on their finances

03.01.25
Marketing Publication

Avoiding the Activist Trap in ESG Marketing

Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.

03.01.25
Foresight Publication

Entertainment & Leisure

Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.

02.27.25
Foresight Publication

Technology & Society

See how technological advancements and societal shifts are transforming business, governance and human interaction. This section explores topics like artificial intelligence, workplace evolution, education, housing and the changing nature of truth and influence.

02.27.25
Foresight Publication

Food & Environment

Discover the intersection of food systems and environmental sustainability. This topic explores future food trends, inventive farming techniques and how our eating habits impact the planet, from farm to table and beyond.

02.27.25
Foresight Publication

Health & Lifestyle

Uncover cutting-edge developments in wellness, aging and personal care. This section delves into evolving concepts of health, beauty, parenting, identity, relationships and the changing dynamics of modern lifestyles across generations.

02.27.25