Insights Hub

All content

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  Survey

  Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

  Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.

  12.07.18
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  Public opinion Publication

  Optimism Reigns in 2018, But Will it Continue?

  In our latest Thought Starter, we reflect on 2018 and canvas American’s feelings about 2019.

  12.07.18
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  Consumption Publication

  How packaging can balance being green and making green

  The plastic drinking straw has become a symbol of society’s growing concern over packaging convenience at the expense of our planet’s health. Already, four in 10 consumers report they have started using fewer plastic straws due to recent attention on the issue, according to a recent Ipsos/Buzzfeed poll. Nearly half of those polled support local governments banning their use.

  12.06.18
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  Consumption Publication

  Rethinking sweet

  Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.

  12.06.18
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  Consumption Publication

  Where to innovate

  Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?

  12.06.18

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Public opinion Publication

  The Future of Packaging

  Discover the future of packaging through new thinking and research on the topic of sustainable packaging, including consumer perceptions.

  12.06.18
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  Consumption Publication

  Cooking? It’s about more than convenience

  The home-cooked dinner remains the quintessential symbol for family bonding. As most dinners require some preparation, new options like app-based grocery delivery and meal kits are vying to simplify the task for time-strapped and budget-conscious home cooks.

  12.06.18
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  Consumption Publication

  What’s for dinner?

  It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.

  12.06.18
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  Economy Survey

  Global Study Highlights Misperceptions of Key Issues like Crime, Climate Change, Sex, and Others

  The Perils of Perception study highlights how we are wired to think in certain ways and how our environment influences our (mis)perceptions

  12.06.18
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  Politics Survey

  Reuters/Ipsos Data: Core Political (12/05/2018)

  President Trump continues to receive moderate support for his handling of international trade following the G20 summit in Argentina.

  12.05.18
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  Consumer Behavior Publication

  How will our food preparations change?

  Does our food come to us, do we go out, or do we cook at home?
  

  12.05.18