Insights Hub

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  Foresight Publication

  How virtual and in-person concerts can coexist

  Marisol Segal, head of digital partnerships at AEG Presents, explains why streaming and virtual concerts will exist in harmony with in-person live music.

  06.07.22
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  Foresight Publication

  Virtual music is testing the limits of human connection

  Metaverse artist Sami Tauber, aka VNCCII, says it will be some time before artificial intelligence breaks its own repetitive patterns and behaviors and creates music we’ll want to listen to. Here’s why she says we should accept it when it does.

  06.07.22
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  Foresight Publication

  What happens when artists give fans creative license

  Glass Animals lead singer Dave Bayley realized that creativity and creating were keeping him sane during the pandemic. He explains why that led him to open-source sound clips, album artwork and more, and let fans freely create and share their work.

  06.07.22
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  Foresight Publication

  Why humans still have a place in music discovery

  In the age of algorithms, humans are still relevant as a source of music discovery. KEXP DJ John Richards explains why human-spun programming is key to his station’s ongoing success.

  06.07.22
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  Foresight Publication

  How virtual technology will redefine music shows

  Most people think that virtual concerts won’t be as engaging as real ones. But Industrial Light & Magic’s Ben Morris says that’s all about to change.

  06.07.22

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  Why sponsors are nurturing emerging talent — and big names

  Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.

  06.07.22
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  Innovation Publication

  Beyond the Hype: Innovation predictions in the era of Machine Learning

  With AI growing in popularity, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

  05.07.22
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  Ipsos Update Publication

  Ipsos Update - July 2022

  Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending.

  01.07.22
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  Market Research Publication

  Brand leaders share top tips for scaling social intelligence

  Synthesio expert shares social intelligence program best practices and mistakes to avoid .

  01.07.22
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  Omnichannel Publication

  Digital + Physical: Omnichannel Customer Expectations

  Revisit our on demand webinar exploring CX measurement strategies designed to optimize a true omnichannel customer understanding.

  28.06.22
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  Trends & Prospective Publication

  Food Forecast: Trends, Tensions and Macro Forces

  To help our clients stay ahead of the curve, we share three forward-looking trends in the food and beverage sector.
  
  

  27.06.22