Insights Hub

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  Foresight Publication

  How what you wear reveals your true identity

  How do we express our identities? According to the Ipsos Future of Identity survey, fashion and appearance fall below foundational factors such as how we treat others. Hollywood costume designer and stylist Leesa Evans hopes for a future where we will use fashion to feel confident and authentic.

  30.03.22
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  Foresight Publication

  How can entertainment better reflect all of us?

  The Annenberg Inclusion Initiative is a global think tank at the University of Southern California that studies inclusion in all forms of entertainment. Program Director Katherine Pieper explains why holding media companies to account for inclusive representation is worth it, and how that could shape and reflect everyone in the future.

  30.03.22
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  Foresight Publication

  Will virtual spaces be safe places to express our identities?

  Will 3D-virtual communities and the metaverse lead to more tightly defined social bubbles? Or will they allow us to connect with people who we wouldn’t be able to meet? Sébastien Borget, who is building one of the leading decentralized virtual gaming worlds, hopes for the latter.

  30.03.22
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  Foresight Publication

  Will we have different identities in virtual spaces?

  In virtual spaces we are able to craft digital representations of ourselves as avatars. But will we want to make an avatar for every platform we use? Timmu Tõke founded Ready Player Me to create an avatar engine meant to be portable across platforms.

  30.03.22
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  Foresight Publication

  Why multiple identities are closer than you think

  Identities are complex to form, hard to define and increasingly easier to steal and fake. Author Tracey Follows explains how will we define ourselves and what happens to our legacy identities as they drift through time and space?

  30.03.22

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Social Media Publication

  Five Ways Artificial Intelligence Supercharge Your Social Insights

  Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.

  29.03.22
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  Foresight Publication

  How where we live shapes who we are

  People seem to be isolating themselves into community bubbles of thought and ideas in media, online and at home. Journalist Dante Chinni analyzes the data and reports on the ground about how our political identities shape and are shaped by our physical landscape.

  25.03.22
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  Consumer Behavior Publication

  There’s a market for men’s cosmetics–and a generation gap

  New Ipsos research sees market potential for male cosmetics is at least double, but messaging is key. Take a look.

  21.03.22
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  Consumer Behavior Publication

  Innovation in Inflationary Times

  In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.

  18.03.22
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  Work Life Balance Publication

  Three insights about why workers are quitting

  Using social, survey, and search data our analysis uncovers new motivations driving worker resignations.

  16.03.22
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  Public opinion Publication

  How financial companies can build on the trust they gained during the pandemic

  We share tips on ways to accelerate the sector reputational rebound and use the current momentum for continued growth.

  15.03.22