Insights Hub

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  Online Research Publication

  Ipsos Answers ESOMAR’s Questions to help online research buyers

  The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.

  03.31.22
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  Brands Publication

  Owning It: Three Requirements for Distinct Positioning in Healthcare

  When done well, brand positioning has the power to change behavior—driving business results as well as better health outcomes.

  03.31.22
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  COVID-19 Publication

  Two Years On: Lessons From COVID Times

  Two years into unprecedented upheavals feels like a good moment to take stock and think about what we have learned during this dramatic period.
  
  

  03.31.22
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  Foresight Publication

  How what you wear reveals your true identity

  How do we express our identities? According to the Ipsos Future of Identity survey, fashion and appearance fall below foundational factors such as how we treat others. Hollywood costume designer and stylist Leesa Evans hopes for a future where we will use fashion to feel confident and authentic.

  03.30.22
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  Foresight Publication

  How can entertainment better reflect all of us?

  The Annenberg Inclusion Initiative is a global think tank at the University of Southern California that studies inclusion in all forms of entertainment. Program Director Katherine Pieper explains why holding media companies to account for inclusive representation is worth it, and how that could shape and reflect everyone in the future.

  03.30.22

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  Will virtual spaces be safe places to express our identities?

  Will 3D-virtual communities and the metaverse lead to more tightly defined social bubbles? Or will they allow us to connect with people who we wouldn’t be able to meet? Sébastien Borget, who is building one of the leading decentralized virtual gaming worlds, hopes for the latter.

  03.30.22
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  Foresight Publication

  Will we have different identities in virtual spaces?

  In virtual spaces we are able to craft digital representations of ourselves as avatars. But will we want to make an avatar for every platform we use? Timmu Tõke founded Ready Player Me to create an avatar engine meant to be portable across platforms.

  03.30.22
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  Foresight Publication

  Why multiple identities are closer than you think

  Identities are complex to form, hard to define and increasingly easier to steal and fake. Author Tracey Follows explains how will we define ourselves and what happens to our legacy identities as they drift through time and space?

  03.30.22
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  Social Media Publication

  Five Ways Artificial Intelligence Supercharge Your Social Insights

  Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.

  03.29.22
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  Foresight Publication

  How where we live shapes who we are

  People seem to be isolating themselves into community bubbles of thought and ideas in media, online and at home. Journalist Dante Chinni analyzes the data and reports on the ground about how our political identities shape and are shaped by our physical landscape.

  03.25.22
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  Consumer Behavior Publication

  There’s a market for men’s cosmetics–and a generation gap

  New Ipsos research sees market potential for male cosmetics is at least double, but messaging is key. Take a look.

  03.21.22