Insights Hub

All content

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  Foresight Publication

  How will we fill caregiver demand as more people age in place?

  In just eight years, all of America’s 73 million Baby Boomers will be at least 65 years old and most want to age at home. What the Future spoke with Ramsey Alwin, president and CEO of the National Council on Aging, on what that means for the demand for labor and in-home eldercare services.

  23.02.22
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  Foresight Publication

  How will technology change how we care for elders?

  Americans overwhelmingly want to age in their own homes. Technology offers new solutions for enabling them to manage their day-to-day lives and avoid isolation. Dor Skuler co-founded Intuition Robotics, the maker of ElliQ, a desktop companion robot. He explains how a little robot could make a big difference for elders.

  23.02.22
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  Foresight Publication

  What will it take to make the dream of aging-in-place a reality?

  As people increasingly want to age in place, there’s an unexpected player in the future of aging: your local zoning board.

  23.02.22
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  Foresight Publication

  How will people define beauty as they age?

  For centuries, beauty was viewed as something you lost with age. That’s begun to change in recent years as new technologies have shifted the focus from masking the exterior to more holistic skincare and self-care. Meanwhile injectables that reshape features have moved into the mainstream and attracted an ever-younger customer. Kevin Shapiro, senior vice president of U.S. marketing for consumer beauty at Coty, explains how the notion of “aging gracefully” will take on a whole new meaning.

  23.02.22
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  Affluent Publication

  Fiscal Fitness: How Affluents Flex Their Financial Muscle

  Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.

  23.02.22

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Media Publication

  How to Stop Wasting Money on ‘Efficient’ Digital Advertising

  Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.

  22.02.22
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  Polling Publication

  Opinion Polls: A continual improvement process

  Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.

  21.02.22
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  Social Listening Publication

  Social listening: Higher education’s competitive advantage

  As competition among universities rises, many are turning to social listening to attract students and grow their brands.

  17.02.22
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  Sports Publication

  These 14 ads were all winners at the Super Bowl. Here's why.

  Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI

  14.02.22
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  Trends & Prospective Publication

  What Tech Executives Should Know in Today’s Polarized Society

  The positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what you can do about that.

  14.02.22
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  Consumers Publication

  How Brands Rely on Innovative Packaging to Reduce Plastic Waste

  We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.

  10.02.22