Insights Hub

All content

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  Customer Experience Publication

  Monitoring Quality

  Automotive and Mobility Development: Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.

  01.01.22
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  Trends & Prospective Publication

  Ipsos Update – January 2022

  We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

  01.01.22
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  Public Health Publication

  Decoding the patient journey with social insights

  Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.

  12.29.21
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  Society Publication

  A Year in Review - 2021

  What did we learn about public attitudes and behaviors? What did our research tell us about the events of the year? And how did our outlook shift?

  12.20.21
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  Qualitative Publication

  America in Flux: Looking Ahead

  Revisit our recorded webinar to watch ethnographic video segments of our respondents dealing with the challenges of 2021.

  12.17.21

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumers Publication

  Brand Hacks: Tips for building brands by fulfilling our quest for meaning

  Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.

  12.15.21
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  Consumers Publication

  Driving Success in Omnichannel – Despite Pandemic and Economic Headwinds

  There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.

  12.14.21
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  Customer Experience Publication

  Are We Finally at a Tipping Point of Adoption for Battery Electric Vehicles?

  The rising interest with the variety of electrified vehicles coming to market is accompanied by consumer concerns and barriers. Here’s a path forward for auto marketers.

  12.13.21
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  Consumers Publication

  A Panoramic View: With whom and with what do I truly compete?

  Getting an accurate and complete answer to the question of who you compete with is critical.

  12.13.21
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  Customer Experience Publication

  Tips For Making Sales Associates Essential to Shoppers

  We share research insight into retail sales associates and how customers perceive their usefulness.

  12.10.21
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  Society Publication

  A World in Limbo: What to Expect in 2022

  Our latest Thought Starter takes a look at the past year and how people feel about its progress – and its setbacks.

  12.10.21