Insights Hub

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  Consumer Behavior Survey

  Why Americans will be happy with their gifts this holiday season

  The gifts Americans plan to give are closely aligned with what Americans want to receive, according to new data from the Ipsos Consumer Tracker

  12.17.25
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  Consumer Behavior Survey

  The Ipsos Vibe Check: Here's how Americans feel about the government this week

  With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?

  12.17.25
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  Polling Survey

  Americans want Congress to focus on cost of healthcare and housing

  The cost of living remains top deciding issue for Americans for the 2026 congressional elections

  12.17.25
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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  12.17.25
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  Society Survey

  President Trump Approval Rating

  The December Reuters/Ipsos Core Political survey shows the economy continues to be seen as the most important problem facing the nation.

  12.17.25

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Survey

  Global Affairs: Key insights, data and solutions

  Here’s Ipsos' best and freshest data and actionable intelligence on global issues for business leaders, policymakers and insights professionals

  12.16.25
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  Trends & Prospective Survey

  71% of global citizens are optimistic 2026 will be better

  The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

  12.16.25
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  Society Survey

  Artificial Intelligence: Key insights, data and tables

  Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more

  12.16.25
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  Society Survey

  Gen Z: Key takeaways, data, and strategic insights

  Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals

  12.16.25
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  Society Survey

  Health and Wellness: Data, insights, and solutions

  What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.

  12.16.25
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  Consumers Survey

  2025 User Behavior & Self-Expression on Roblox: Waves 1 & 2

  A total of 800 surveys were conducted per wave among US residents, Generation Z (aged 13-28), who are at least weekly users of Roblox.

  12.15.25