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To win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.
Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek.
Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
Yes, the media world has changed a lot in recent years, but some aspects of the media experience remain fundamental.
View this on demand webinar to hear recent research exploring the unpacked potential of American Affluent travelers
Listen to this podcast explaining why some 30-second spots can be memorable for years.
Discover some basic guidelines for how marketers can borrow from the HCI discipline to improve their digital advertising.
Discover how brands in the information overload era can appeal to the basic human processes that govern decision-making.
Your autonomous vehicle will become an advertising medium unto itself. How will marketers both utilize all that new data and break through the clutter of in-car ads?