Discover What The FutureThe future of sports, like entertainment writ large, is diversifying, stratifying and fragmenting. In this issue of What the Future, Ipsos explores how we will consume sports in the future.
How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.