Insights Hub

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  Society Survey

  President Trump Approval Rating

  Data from the May Reuters/Ipsos Core Political conducted May 15-18 reveals that Americans continue to identify the economy as the nation's most pressing concern, followed by threats to democratic values and norms

  05.20.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  05.19.26
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  Healthcare Events replay

  [WEBINAR] Biopharma Dealmaking 2026: Trends, Shifts, and What Comes Next

  In this webinar, Ipsos will frame the latest dealmaking trends using recent transactions and market data, followed by a moderated discussion with active investors on what is changing in valuation, deal structures, and decision criteria, and what this means for pharma acquirers and innovator biotechs preparing for partnering conversations.

  05.19.26
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  Polling Survey

  America’s frustration with the cost of living continues to rise

  May Reuters/Ipsos Core Political survey

  05.19.26
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  Polling Survey

  Three in four concerned their gas, electricity utility bills will increase this year

  Most billpayers feel utility costs will continue to increase, despite potential action from elected officials

  05.19.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Advertising Publication

  AI Ads Are Good Enough — And That’s the Problem

  AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now

  05.18.26
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  Society Survey

  Sports and Entertainment: Key insights on fandom, betting, media, and more

  The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.

  05.18.26
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  Insights Publication

  Ipsos Top Topics

  Ipsos has deep knowledge on the issues driving America and the world. Here's our latest and best research on the topics you need to know about, along with solutions for brands and policymakers, collected in one place.

  05.18.26
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  Society Survey

  The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more

  Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals

  05.18.26
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  Society Survey

  Retail and Shopping: Essential data and insights

  From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.

  05.18.26
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  Society Survey

  Gen Z: Key takeaways, data, and strategic insights

  Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals

  05.18.26