How did brands do in 2020? We explore the power of distinctive assets, drama, context, simplicity and the brand’s role!
Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?
What The Future
2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.
Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.
View our on demand pre-election webinar sharing the results of our Presidential brand analysis.
View our on demand webinar to hear how the lockdown has shifted media consumption, product purchasing behavior, and the future outlook of America’s Affluent.
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
Stress and media consumption, part 2. We continue our exploration of media usage in 2020.
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
Read our latest paper for insights on how brands can tap into Affluent Americans’ pent-up demand and reinvigorate the economy.