View our on demand webinar to hear how the lockdown has shifted media consumption, product purchasing behavior, and the future outlook of America’s Affluent.
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
What The Future
Stress and media consumption, part 2. We continue our exploration of media usage in 2020.
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
Read our latest paper for insights on how brands can tap into Affluent Americans’ pent-up demand and reinvigorate the economy.
Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.
As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.
Revisit our recorded webinar to hear new research quantifying kids’ content consumption habits, and the influence they have on households.
We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
Read on to discover what the presence of election advertising means for traditional marketers.
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.