Ipsos' Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.
What can behavioral science teach marketers about digital advertising?
Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
What is the most defining issue of this presidential election?
Ipsos took a close look at the effect of the candidate's ad campaigns on voters of the opposite party.
Balancing reach with precision in your media strategy
Stephen Kraus, Ipsos Chief Insights Officer, discusses how America's ultra-affluent are voting in November.
You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.
Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.