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Sports Survey

In America, most still call it soccer

Three in four Americans believe that the World Cup sporting event is called soccer, not football, according to the Ipsos Consumer Tracker.

07.20.26

Consumer Behavior Survey

Another positive signal in the consumer economy

07.20.26

Consumer Behavior Survey

Younger Americans are visiting malls more frequently

07.20.26

Insights Publication

Ipsos Data Drops 2026

07.20.26

Sports Survey

Ipsos Data Drops: What it took for ads to break through at the 2026 World Cup

07.20.26

Ipsos Top Topics

Insights 06.04.26

Ipsos Top Topics

What the Future

What the Future

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Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

07.20.26
Polling Survey

Americans’ economic frustrations to loom large in 2026 midterms

Heading into November elections, neither the Republican nor Democratic Party holds an advantage on the economy, according to a Washington Post/Ipsos poll conducted July 8-13

07.18.26
Polling Survey

It’s still the economy

Five charts on where Americans stand on election security, the top issues facing the nation, and America’s sour mood on the economy

07.17.26
Retail Publication

Shopping With AI

Read more about how artificial intelligence is reshaping the purchase journey.

07.17.26
Polling Survey

Small business sentiment stable but cash flow concerns continue to rise

The quarterly Ipsos/U.S. Chamber of Commerce Small Business Index in Q2 2026 is largely stable from Q1 2026

07.17.26
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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Consumer Behavior Survey

Ipsos Consumer Tracker

Majority of Americans believe the government should restrict ultra-processed foods

07.17.26
Society Publication

Real People, Real Proof, Real Fast

Uncover deep human insights at the speed of AI, with Ipsos AI Moderation

07.16.26
Polling Survey

Americans overwhelmingly support 988 Lifeline funding

New NAMI/Ipsos poll indicates those who contact 988 are getting help, but barriers to contacting and overall awareness gaps persist

07.16.26
Polling Survey

Americans show signs of financial optimism alongside concerns about retirement

New Ipsos poll conducted on behalf of Thrivent Financial explores retirement planning attitudes and behaviors

07.14.26
Polling Survey

Nearly eight in ten expect U.S. military involvement in Iran to continue for extended period

More Americans expect gas prices in U.S. and stability in the Middle East to get worse rather than better over the next year

07.13.26
Politics Survey

Latest U.S. opinion polls

What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

07.13.26

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