Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.
What The Future
The Affluent market is a key influencer group, driving the changes in nearly every category. We deliver insights that are key to developing your brand's future strategy.
Revisit our foresight webinar to hear new data and interviews with industry experts about the future of reality – and what that means for brands.
Here's how advertising and sustainability can work together to support a more sustainable future and responsible brand growth.
Affluents are integrating environmental factors into their purchasing behaviors, but gaps between attitudes and actions still exist.
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
Watch our webinar for tips to creating a unique and authentic experience for your brand and audience.
Revisit our on demand webinar to hear our latest insights exploring Hispanic Affluents in the U.S.
Watch our on demand webinar to hear new data and interviews with industry experts about the vital role music plays in our lives from entertainment to mental health – and opportunities for brands.
With the rules of Web 3 still on the cusp of creation, brand leaders have the opportunity to empower digital ownership and inclusivity for women.
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.