In this article by Peter Minnium, we share new Ipsos research tapping into the minds of over 600 professionals to capture the voice of marketers and their agencies as it relates to navigating today’s convergent world of media, advertising and technology.
MarketingLand, December 30, 2016 — In this article, Ipsos' Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects.
MarketingLand, November 4, 2016 — In this article, Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.
In this paper, we illustrate how emotion-based advertising can be highly effective, but only within a strong and consistent brand framework.
Forbes Insights, October 31, 2016 — What is the most defining issue of the presidential election?
Ad Age, October 17, 2016 — This AdAge article by Kate Kaye features a recent study conducted by Ipsos SMX.
Balancing reach with precision in your media strategy
CNBC Squawk on the Street, September 30, 2016 — Have America's affluent already made up their minds on how they’ll vote in November?
You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.
Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.