The Affluent market is a key influencer group, driving the changes in nearly every category. We deliver insights that are key to developing your brand's future strategy.
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
2022 Holiday Insights Advent Calendar
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
How can an advert perform well in one country, but prove significantly ineffective in another?
Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.
Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.
Revisit our foresight webinar to hear new data and interviews with industry experts about the future of reality – and what that means for brands.
Here's how advertising and sustainability can work together to support a more sustainable future and responsible brand growth.
Affluents are integrating environmental factors into their purchasing behaviors, but gaps between attitudes and actions still exist.
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
Watch our webinar for tips to creating a unique and authentic experience for your brand and audience.