Five Key Themes for Marketing Leaders
Ipsos and TikTok reveal how the platform's unique blend of discovery, authenticity, and seamless shopping is revolutionizing the way consumers and brands interact in the new era of commerce.
What The Future
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
Learn more about the citizen consumer, and how brands can go beyond purpose and focus on positive change to harness consumer optimism and drive business success.
Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising.
Revisit our on demand webinar to hear more about how Americans watch and consume sports.
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
How can I learn about the attitudes, preferences and behaviors of high-earning consumers and business leaders, given their significant influence on economic trends?
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
The Affluent market is a key influencer group, driving the changes in nearly every category. We deliver insights that are key to developing your brand's future strategy.
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.