Discover What The FutureWhat happens to the future of vacations if business travel shrinks for the long term? Americans are eager to escape their pandemic cocoons. Yet leisure travel today depends heavily on the business travel infrastructure, which has an outsize economic impac
Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?