Marketing


Marketing Survey

Ipsos MMA Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Ipsos MMA marries technology and service to deliver unified measurement. Clients give Ipsos MMA high marks for its engagement model in deploying and delivering solutions, consistently noting that Ipsos MMA is a highly collaborative and adaptable partner.
Brands Event

CES Panel with the Female Quotient

Join Ipsos’ Menaka Gopinath who will be participating in a panel discussion exploring How Deep Listening Helps Brands Embrace Inclusivity.
Social Media Publication

Bringing Consumer Occasions to Life

Listen in as we present a case study with Coca-Cola illustrating the power of social intelligence driving meaningful retail activation.
Marketing Event

AMA Virtual Conference: The Year Ahead

2020 will bring an abundance of changes. The AMA’s line-up of keynote speakers will teach you how to be a catalyst for change, internally and inter-personally; get you caught up with what the 2020 election means for marketers, and introduce you to new trends and re-imagined frameworks for your operations.
Marketing Event

RBFF State Marketing Workshop

Ipsos is pleased to be a sponsor of the Recreational Boating and Fishing’s annual State Marketing Workshop.
Consumers Publication

Win the Brand Battle During the Holiday Shopping Wars

Discover five strategies to ensure your brand fits into consumers’ holiday stories.
Data Analytics Publication

Social Listening for Creative Storytelling

Read our case study to discover how data-driven social listening dashboards can optimize messaging.
Marketing Publication

Media ROI in the Era of Walled Gardens

Discover tips for holistically optimizing your marketing investments by overcoming the challenges of limited data sharing.
Marketing Survey

Ipsos MMA Announces the Next Generation of Multi-Touch Attribution

Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.