Insights Hub

All content

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  Consumer Behaviour Publication

  What Are the Consumer Trends Shaping the Future of Alcohol in 2026?

  New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.

  03.08.26
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  Refugees Publication

  Ipsos Update – August 2026

  Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  03.08.26
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  Healthcare Publication

  Differential Diagnosis

  Practical considerations for synthetic data in healthcare market research.

  23.07.26
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  Retail Publication

  Shopping With AI

  How artificial intelligence is reshaping the purchase journey.

  15.07.26
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  Healthcare Publication

  Why Oncologists Are Prescribing GLP-1s

  When cancer specialists embrace – and when they avoid – this revolutionary drug class.

  08.07.26

• Preference Center

  Manage your communication preferences from Ipsos

  Update

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  Healthcare Publication

  Beyond the Step Change: What GLP-1s Solved - and What They Didn’t

  GLP-1 therapies have redefined what obesity pharmacotherapy can achieve, but efficacy is no longer the only battleground.

  06.07.26
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  Sports Publication

  Ipsos Update – July 2026

  Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  01.07.26
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  Healthcare Publication

  Beyond the Claim: The Case for Direct-to-Responder RWE in U.S. Healthcare

  The U.S. healthcare claims system is a reputable source of secondary real-world data, but what happens when the patient falls out of the system?

  24.06.26
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  Luxury Publication

  Ipsos Global Influentials

  Explore Ipsos Global Influentials (IGI) infographics and survey insights on how the world's wealthiest consumers and company leaders think, spend, and engage.

  22.06.26
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  Behavioural Science Publication

  Turn Behaviour into Business: How Real-Time Consumer Insights Drive Sustainable Brand Growth

  Read our new Ipsos POV to find out why behavioural measurement is the new competitive advantage for brands.

  22.06.26
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  Healthcare Publication

  From Weight Lost to Life Gained

  What Patients Need Next and Who Will Deliver It

  16.06.26