Die Zukunft der Mobilität – Umfragen, Analysen und Expertenmeinungen

Die Automobilbranche steht am Rande einer neuen Ära, in der neue Technologien nachhaltig die Art und Weise verändern werden, wie wir uns fortbewegen. Der weltweite Lockdown und die unsichere Wirtschaftslage infolge der Corona-Pandemie haben darüber hinaus das Vertrauen der Verbraucher stark erschüttert und entsprechend auch das Konsumentenverhalten tiefgreifend beeinflusst. Nie war der Bedarf an verlässlichen Informationen als Grundlage für sichere Entscheidungen größer als heute, in einer Welt des schnellen Wandels. Vor diesem Hintergrund teilen unsere Automotive-Expert*innen an dieser Stelle die neuesten Forschungsergebnisse und Analysen über die Mobilitätstrends der Zukunft. Sind die Menschen schon bereit fürs autonome Fahren? Wie hoch ist das Interesse und die Zahlungsbereitschaft im Bereich der Elektromobilität? Bleiben Carsharing-Angebote ein Nischenprodukt oder finden sie in absehbarer Zeit ihren Weg in den Mainstream?

Umfragen | Ipsos Mobility Navigator | Whitepaper und Expertenmeinungen | Web-Seminare | Unsere Lösungen | Kontakt

 

News aus dem Ipsos Mobility Navigator

fom 220. August: Nur bei wenigen Autokaufinteressenten haben sich die Kaufabsichten wegen Corona verringert. Dafür achten Verbraucher aber stärker auf Preis, Größe und Motorisierung der Fahrzeuge.
 

FoM13. Mai: Keine guten Nachrichten für die Automobilbranche: Wer in Deutschland vor Corona noch einen Autokauf plante, tendiert inzwischen eher zu einer Aufschiebung. Positive Signale kommen dagegen aus China.


Über die Studie

Um unseren Kunden ein besseres Verständnis dafür zu vermitteln, wie Konsumenten in diesen bewegten Zeiten die Zukunft der Mobilität einschätzen, führt Ipsos seit April die syndizierte Studie ›Ipsos Mobility Navigator 2020‹ in elf wichtigen Märkten durch. Neben den Auswirkungen der COVID-19-Pandemie auf das Konsumentenverhalten werden auch andere wichtige Mobilitätstrends wie Autonomes Fahren, Elektromobilität oder Car-Sharing unter die Lupe genommen. Für die Studie werden Teilnehmer aus den Consumer Panels von Ipsos und anderen ausgewählten Partnern online befragt. Die Gesamtstichprobe umfasst insgesamt 77.000 Personen.


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Whitepaper und Expertenmeinungen

drivingDriving Quality: Our findings confirm that quality and loyalty move together. The more satisfied a customer is with vehicle quality, the more a brand will enjoy a host of positive business outcomes.

customer needsCustomer needs in times of crisis: COVID-19 has forced the automotive industry to immediately adapt. What can we learn by taking a closer look at how the industry has reacted so far to this challenging new global landscape?

FoM 4Autonomous, electric and shared: This whitepaper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
 

shared mobilityShared Mobility: The third in ›The Future of Mobility‹ series, this whitepaper on shared mobility looks at the rise and development of car-sharing and ride-sharing.
 

electrificationElectrification: Mobility is constantly changing. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
 

driverlessOn the Road to Driverless Cars: At a time when technology has the potential to change the way we travel, this whitepaper reveals global consumer attitudes towards the prospect of fully automated cars.

 

Globale Automotive Web-Seminare

Looking beyond automotive – emotional branding in other sectors: Tue, November 10, 2020: Without doubt, the COVID-19 crisis has shown that consumers’ purchase behaviour is changing. In these uncertain times, customers and consumers are more than ever looking for reliable and trustworthy brands. In our web session, we will explore how we can learn from other industries to support the automotive sector in building and maintaining strong brands in times of crisis. More Information can be found on the presentation deck of the web session.

Accelerating in digital – the new customer journey: Tue, October 27, 2020: With COVID accelerating changes in customer expectations and needs – it’s important to think about how the automotive industry needs to respond. During this web-session, we will address the question of how we best adapt to the on-rush of digital within the automotive sector. Along with sharing with you data and cases from across Ipsos, we will be joined by an insights lead from Google who will add further colour to our Ipsos data with Google insights and a digital-first perspective. In particular, we will look at the key learnings and action points around which we believe the industry needs to focus in order to win in 2021 and beyond – our insights and findings will be based on customers’ changing digital needs, journeys and behaviours. Thinking cross-sector and looking at wider trends, we will show where the automotive sector needs to adapt. Further information can be found on the presentation deck of the web session.

The future of mobility - electrification, connectivity, and automated driving: Tue, October 13, 2020: We have identified the customers' willingness of purchasing electric vehicles, the current barriers and their expectations on range, charging stations, distinct design, purchase price and other characteristics. With the recent wide-spread media coverage of several unfortunate incidents with fully autonomous vehicles occurring during the testing phases of this technology, we wanted to understand the consumers' likelihood to accept these new self-driving technologies. Intelligent connected vehicles fuel the future of the automotive industry by transforming mechanical products into intelligent connected terminals. In this section, we present the consumers' interest in different connected car features worldwide. More Information can be found on the presentation deck of the web session.

Mobility behaviours and automotive purchase intentions in troubled times: Tue, October 06, 2020: Covid-19 is the latest disruption impacting the mobility and automotive industry. The outbreak of the virus and the crisis linked to it have quickly and significantly transformed the way consumers are behaving and viewing mobility. Join our free web-session to learn more about the latest data we have collected from our Global Mobility Navigator survey as well as our latest analysis on how consumers have adapted their behaviours to the crisis, what has already changed since March and what is sticking and likely to remain as a longer-term trend. Further information can be found on the presentation deck of the web seminar.  

Auto Purchase and Usage Behaviours - The Impact of COVID-19
Buying a vehicle is a highly considered decision. In this period of Covid-19 stay-at-home mandates, personal driving is way down and vehicle sales is virtually at a halt in many markets across the world. The restrictions are or will be lifted slowly and car manufacturers need to better understand what the “new normal” of automotive use and ownership will be. Join Ipsos for a complimentary web seminar to learn what consumers in 11 markets think of future purchase intent and driving behaviours. Further information can be found on the presentation deck of the web seminar.  

 

Unsere Lösungen: Clinics & Mobility Labs

Seit Jahrzehnten bieten wir unseren Automotive-Kunden ein tiefgreifendes Verständnis der Konsumentenbedürfnisse. Profitieren Sie von unserer langjährigen Expertise in den Bereichen Early-Stage-Forschung, Behavioural Sciences, UX Tests, Pre-Launch- & Post-Launch Clinics uvm. Unsere Lösungen für Ihre Business-Fragen.

 

Haben Sie Fragen oder benötigen Sie weitere Informationen?

Wenn Sie weitere Informationen über unsere ›Ipsos Mobility Navigator 2020‹-Studie oder unsere ›Future of Mobility‹-Whitepaper wünschen, melden Sie sich gerne bei uns über das blaue Kontaktfeld weiter unten.

 

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