Insights Hub

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  Polling Survey

  Nearly 6 in 10 Britons consider the Bayeux Tapestry important to national heritage, but most have only limited knowledge of the artifact's precise history

  New polling data from Ipsos in the UK, conducted in collaboration with the British Museum, reveals mixed public sentiment and widespread historical misconceptions amid the Bayeux Tapestry's return to Britain for the first time in nearly 1000 years.

  23.10.26
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  Polling Survey

  Brits significantly less fearful than before the Reeves budget but say the state of British economy is just as poor

  New polling data from Ipsos in the UK, conducted between 9–13 October 2026, reveals that despite a slight political honeymoon period for Prime Minister Andy Burnham and Chancellor John Healey.

  22.10.26
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  Healthcare Survey

  Generational differences in attitudes towards the NHS

  New joint analysis from Ipsos and The King's Fund finds younger generations remain committed to the NHS despite being less satisfied with current performance, with the sharpest generational differences emerging around how the health service should be funded.

  22.10.26
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  Budget Survey

  Over half of Britons fear market confidence in government debt ahead of Autumn Budget

  New joint polling data and research from Ipsos and the National Institute of Economic and Social Research (NIESR) reveal a stark disconnect between the public’s fiscal anxieties and their expectations for the upcoming Autumn Budget.

  20.10.26
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  Communication Survey

  Health and financial claims in programming: Audience attitudes to potential harm

  New research conducted by Ipsos for Ofcom explores attitudes to health and financial claims made in broadcasting.

  19.10.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Communication Survey

  Context and intent shape audience views on offensive language

  New research conducted by Ipsos for Ofcom shows that audiences in 2026 are more tolerant of swearing but less accepting of discriminatory language in broadcast content.

  19.10.26
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  Political Pulse Survey

  Conservatives seen as main opposition to Labour for first time in over a year

  New polling data from Ipsos in the UK, conducted 9-13 October 2026 shows that the public are now more likely to say the Conservatives are the main opposition to Labour than Reform UK for the first time this parliament.

  16.10.26
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  Defence Survey

  Despite rising support for increasing defence spending, half of Britons say there are no circumstances under which they would take up arms for Britain

  New polling data from Ipsos in the UK reveals that public appetite for military investment remains strong amidst global instability, though Britons remain divided over how to fund additional defence spending.

  14.10.26
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  Sports Survey

  New Ipsos research released as part of the Independent Football Regulator’s State of the Game report

  New research conducted by Ipsos, on behalf of the Independent Football Regulator, explores attitudes among football fans towards English football

  13.10.26
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  Healthcare Survey

  GP Patient Survey at 20: Reflecting on 20 years of patient experience insight

  On 1 October 2026, Ipsos and NHS England brought together leaders from across healthcare, policy, research and patient advocacy to celebrate the 20th anniversary of the GP Patient Survey (GPPS) and explore the future of patient experience in primary care.

  12.10.26
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  Scotland Survey

  Scots warm to closer working between Scottish and UK Governments under Burnham

  New Ipsos Scotland polling finds a marked rise since May in positive attitudes towards close working between the Scottish and UK governments.

  09.10.26