Insights Hub

All content

• Politics Survey

  Personal allowances rise the most popular of conference season tax pledges

  Polling from Ipsos shows that tax pledges from each party were welcomed by the British public, but with the rise in personal allowances the stand-out favourite.

  16.10.14
• Environment Survey

  Energy Saving Trust Electrical Appliance Research

  Ipsos conducted a survey for the Energy Savings Trust in September 2014 on attitudes to electrical appliances in the home.

  16.10.14
• Marketing Survey

  Can research match the new marketing model?

  Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event.

  15.10.14
• Politics Survey

  Voting UKIP no longer seen as a wasted vote, as the party reaches its highest ever vote share

  October's Ipsos Political Monitor shows that, in the aftermath of Douglas Carswell's by-election win for the party, more of the British public now disagree that voting UKIP in a general election is a wasted vote than agree.

  15.10.14
• Housing Survey

  Slight cooling of house price expectations, buying sentiment falls

  The latest Halifax Housing Market Confidence Tracker conducted by Ipsos finds 68% of the public expecting the average UK house price to rise in the next 12 months, down from 71% last quarter.

  15.10.14

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

• Consumers Publication

  Casual fling or committed relationship?

  In this Bite Sized Thought Piece Ipsos MediaCT looks at the hot topic of readership engagement, its chequered history in the UK and across the globe, and introduces the first media engagement metric to be incorporated into a currency.

  07.10.14
• Society Survey

  Family estrangement survey for Stand Alone

  A new Ipsos survey for the charity Stand Alone has shown that over a quarter (27%) of the British public know somebody who is no longer in contact with a family member.

  07.10.14
• Market Research Publication

  The Top 20% - exploring the behaviours and attitudes of the affluent

  The affluent are a diverse group with different spending habits and lifestyles, who were largely unaffected by the recession. This report gives a flavour of their lives, from banking to technology, travel to health, dispelling some of the myths commonly associated with this group.

  07.10.14
• Generation Y Survey

  Hard Evidence: are Gen Y really Thatcher's children?

  Generation Y, the youngest adult generation, have recently been called Dave’s No 1 Fans, but as he speaks to Tory conference, it seems this may not be entirely true. Bobby Duffy blogs for The Conversation.

  02.10.14
• Public opinion Publication

  All to play for

  Mumsnet, the UK's largest website for parents, sister site, Gransnet and Ipsos have published a joint report `All to Play For' - an in-depth study into women voters and who's winning the battle for their vote ahead of next year's election.

  29.09.14
• Public opinion Publication

  Public Attitudes to Poverty

  Ipsos was commissioned by the Joseph Rowntree Foundation to examine current attitudes to poverty and how views have changed since the 2008 financial crash.

  28.09.14