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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Survey

    Giving birth and child's health are women's greatest fears before starting a family

    Before starting a family, new mums' greatest fears are the health of the child (35%) and giving birth (35%), followed by financial stability (22%), according to a recent Ipsos Marketing/Bounty poll.
  • Politics Survey

    Blame for cuts to public services poll

    A new Ipsos poll shows that while Britons are increasingly blaming the Coalition for the level of cuts to public services, the previous Labour government is still held most to blame.
  • Politics Survey

    Ipsos Political Monitor January 2013

    The January Ipsos Political Monitor shows the highest level of support Ipsos has recorded for UKIP in a national poll.
  • Politics Survey

    Mid-term (tenure) blues

    In an article for Shelter's blog, Research Director, Ben Marshall, discussed how the kind of housing people have relates to their voting intentions .
  • Environment Survey

    Crisis of Parliamentary trust in energy industry grows

    Trust in the energy industry to deliver genuine competition, protect the vulnerable, offer clear choices and promote environmental improvements has fallen significantly among MPs over the last three years.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Survey

    State of the Nation 2013

    The State of the Nation poll touches on a wide range across British life including national pride, immigration, economic prospects and Scottish independence.
  • Politicians don't understand us

    Nine in 10 top company executives think British politicians have a poor understanding of business, according to our 2012 Captains of Industry survey.
  • Public opinion Publication

    Preparing for an ageing society

    This report for the Department of Work and Pensions (DWP forms the conclusion of Ipsos's evaluation of the Ageing Well programme.
  • Market Research Publication

    The Ipsos Almanac 2013

    Welcome to Ipsos's review of 2013 - a look at what our research has told us about the state of Britain in a memorable year.
  • Politics Survey

    The power of life changing moments

    As we progress through life there are several key milestones which alter our circumstances in substantial ways and open up potential new markets, writes Lauren Mattey, research manager, Ipsos UU
  • War/Terrorism Survey

    Commemoration of First World War

    Most Britons would rather see the centenary of the First World War commemorated by focusing on those who lost their lives and on the war's historic significance than on a celebration of victory