Insights Hub

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• Market Research Publication

  Taking Healthcare Market Research into the New Normal

  Read this whitepaper to learn how Ipsos Healthcare managed a physician panel for a medical devices manufacturer, offering the client many benefits including improved engagement.

  11.09.12
• Market Research Survey

  Whose health is it anyway?

  What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.

  10.09.12
• Sports Survey

  Superhuman Paralympians change view of disabled people

  Eight in ten (81%) British adults say that Paralympics 2012 has had a positive impact on the way disabled people are viewed by the public according to a new Ipsos poll.

  10.09.12
• Politics Survey

  What impact will national identity have on the outcome of the referendum?

  Christopher McLean looks at the the role of national identity in the independence referendum

  10.09.12
• Politics Survey

  Public consultations are vital but need to be seen in a proper context

  Mark Diffley highlights the advantages and disadvantages of conducting public consultations.

  10.09.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Immigration Survey

  British Future: Britain 2012 Poll

  Read out latest work for British Future. British Future carried out polling with Ipsos earlier this year, and then revisited in the post Olympic period, to see if there had been significant change in attitudes to Britishness.

  10.09.12
• Politics Survey

  Housing and bananas mean a role for social research

  Ipsos Research Director, Ben Marshall, argues that the case for development and building must be made compellingly and based on evidence.

  10.09.12
• Politics Survey

  Achieving social media success

  Despite people predicting the end of social media every time Facebook shares drop, social media is now stronger than ever, writes Ines Nadal, Research Manager, Ipsos ASI.

  07.09.12
• Consumers Publication

  Tech Tracker September 2012

  Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.

  07.09.12
• Advertising Survey

  Digitally ever after

  Tara Beard-Knowland Director at Ipsos ASI talks in Campaign about what makes the best (and worst) digital and social campaigns. Great digital and social campaigns don't just happen.

  06.09.12
• Environment Survey

  Consumer First Panel for Ofgem - Wave 3

  In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.

  01.09.12