Insights Hub

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• Reputation Publication

  core Summer 09 - Brand Influencers

  Whether you see them as mavens or connectors, or simply as opinion leaders, there is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands.

  15.08.09
• Reputation Publication

  core Summer 09 - Ideas in the Pipeline

  Philip Dewhurst, Head of Public Relations at Gazprom Marketing & Trading, talks to Core about communications in a rapidly growing and entrepreneurial organisation - and the implications of the company's Russian heritage.

  15.08.09
• Reputation Publication

  core Summer 09 - Leading Edge

  Reputation is built (and damaged) by the actions and behaviours of all employees, but the organisation's leader is its most visible spokesperson. Part of this role is to articulate what the organisation stands for, how it makes a difference and the core values it lives by.

  15.08.09
• Reputation Publication

  core Summer 09 - Getting the Green Light

  In the current economic climate, have environmental concerns been pushed aside? Are consumers around the world buying with regard to sustainability issues? Should companies still pay attention to climate change or has the zeitgeist waned?

  15.08.09
• Market Research Publication

  American and British Consumers Are Highly Receptive to Smart Grid Technology Concept

  A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid.

  14.08.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  NHS is as important as economy in determining public vote

  Newly released data from a June survey for the public sector trade union UNISON shows that the NHS remains a key election issue, despite the recession. Ninety-six per cent of the public say the NHS will be an important factor in deciding how they vote at the next general election. This compares to the economy (important for 93%), crime (92%), public services (85%), schools (85%) and Britain's relationship with Europe (70%).

  11.08.09
• Public opinion Publication

  Attitudes to Housing

  This report presents the results of a programme of research Ipsos conducted on behalf of Communities and Local Government exploring public attitudes towards housing issues. In particular the research focused on the views and experiences of those in the social and private rented sectors.

  06.08.09
• Investors Survey

  Space to Grow: why people need gardens

  A new report and research by Ipsos for the National Trust reveals why people need gardens

  03.08.09
• Environment Survey

  Public Opinions on Weather Forecasts

  New research, conducted by Ipsos for SKV Communications and Visit Blackpool, investigates the public's opinion on which source they trust the most to give an accurate forecast for the next day's weather.

  03.08.09
• Investors Survey

  Motorists vote for traffic jams over public transport

  The Congestion Challenge: A new Ipsos report for the RAC Foundation highlights the current and future challenges faced by policy makers in tackling congestion.

  30.07.09
• Public opinion Publication

  The Big Energy Shift

  This report presents the findings of Ipsos's research into people's views on government's plans for a big shift in the way people's houses and communities are insulated, heated and powered.

  30.07.09