A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.
Listen in as our panelists discuss what’s fueling effective partnerships today, assess the role creators and media play, and explore how partnership can drive sustainable growth.
Listen in as we invite industry leaders to take part in candid conversations exploring their approaches to innovation, connecting with consumers, and advancing cultural intelligence initiatives.
According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country. The poll indicates that political extremism is the most frequently cited concern, followed by the economy and crime or corruption, though these are mentioned less often. Notably, immigration is no longer ranked among the top three issues. The survey also finds that public perception of the country's direction has remained stable, though it leans pessimistic. President Donald Trump’s approval rating holds strong among Republicans but has weakened among independents.
Insights To Activate
Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker