Insights Hub

All content

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  Affluent Publication

  Affluent Millennial men and the grooming paradox

  Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.

  08.27.19
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  Brand Influencers Publication

  Who influences the influencers?

  Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.

  08.27.19
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  Well Being Publication

  Are you feeling included in beauty inclusivity?

  Mallory Newell’s WTF Beauty article explores the topic of body image. Her beauty must-have products are Vitamin C serums and good sunscreen.

  08.26.19
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  Brands Publication

  What do boy bands have to do with beauty?

  Kristy Click’s WTF Beauty article looks at the social conversation around K-beauty. Among her favorite beauty products, are mascara which amplifies her eyes.

  08.26.19
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  Brands Publication

  A complicated portrait of beauty

  Oscar Yuan introduces this quarter’s WTF edition exploring Beauty, and why it’s so complex. His favorite grooming product is Lab Series BB Tinted Moisturizer SPF35.

  08.26.19

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Insights Publication

  The Future of AI-Powered Social Insights

  View our on demand webinar showcasing how we are using Synthesio’s newest AI-enabled feature, Signals, to get to richer insights faster.

  08.26.19
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  Quality of Life Publication

  What makes you most happy? It’s not what you may spend most time on

  Social media ranks the lowest out of 29 sources of happiness globally.

  08.26.19
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  Women Publication

  Empowering women for more sustainable cocoa communities

  Discover what women’s empowerment actually means for development interventions, and how will we know when it has been achieved?

  08.26.19
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  Affluent Survey Publication

  Segmenting US affluent travelers

  With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away.

  08.23.19
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  Consumer Behavior Publication

  Summer Habits

  Read more about how Americans are spending their summer along with their anticipated behavior.

  07.30.19
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  Advertising Publication

  Be a Clown, Advertiser

  Discover why it’s important to create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.

  07.29.19