Insights Hub

All content

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  Public opinion Publication

  The Reputation Council Report 2017

  What does it all mean? Communications leaders from across 22 countries respond to an increasingly fractured communications landscape.

  15.12.17
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  Affluent Survey Publication

  Smart Home Technology: Not Your Typical Tech

  Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.

  15.12.17
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  Omnibus Publication

  What Are Americans Thinking?

  We wanted to know how Americans will reflect on 2017, so we asked them!

  06.12.17
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  Corporate Publication

  #WomenInResearch @Ipsos

  Do you love a good mystery? Feel compelled to seek out the true meaning of things?

  29.11.17
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  Public opinion Publication

  The Automation Divide

  As automation is taking over tasks that used to be performed by humans across nearly all sectors, Ipsos and the Center for Business Analytics at the University of Virginia’s McIntire School of Commerce found that Americans are divided in their perceptions and expectations about automation.

  29.11.17

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Marketing Publication

  Future-Proof Your Brand

  This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.

  22.11.17
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  Housing Publication

  Question: Are resident incentives the key to solving affordable housing?

  Housing trends among Millennials are complicated beasts, and predicting where they are headed is tricky. This generation is beset by student debt, and many Millennials came of age during a weak job market and got spooked by a housing crash

  15.11.17
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  Housing Publication

  Question: Can incentives for individuals jumpstart our stagnant mobility rate?

  If you ask mayors throughout the U.S. what their biggest challenges are, they will quickly list talent attraction as one of their chief concerns.

  15.11.17
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  Marketing Publication

  4 Ways to Future-Proof Your Brand

  Consumers rely more than ever on brands to help them simplify their choices. Brands that leverage this consumer need are more likely to capture growth opportunities.

  13.11.17
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  Advertising Publication

  The Rise of Fakism

  From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.

  13.11.17
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  Election Publication

  Is Trump a ‘Spoiler’ or a ‘Game-Changer’?

  As early as 2015, Ipsos was predicting a Republican victory (and even a Trump nomination), so why did the pollsters get it wrong in the end? We take another look.

  10.11.17