Insights Hub

All content

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  Politics Publication

  2018 Political Atlas

  Need a forecasting tool to determine what will happen in the 2018 midterm elections? We have one.

  08.28.18
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  Healthcare Publication

  Messaging & Motivation: Engaging Participants in Healthcare Research

  View this recorded webinar to hear best practices for engaging with special populations, including Veterans and military service members.

  08.27.18
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  Women Publication

  Women & Water: A Ripple Effect

  In 2017-2018, Ipsos and the Water & Development Alliance (WADA) conducted a study to map the hypothesized direct gendered impacts (“women and water”) and the pathways to indirect empowerment impacts (“the ripple effect”) of water programming, and to collect primary data to assess whether these hypotheses can be supported.

  08.23.18
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  Consumers Publication

  Why are Millennials skipping the baking mix aisle?

  Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch.

  08.22.18
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  Mobile Payment Publication

  Mobile POS: Moving the Needle in Mobile Payments

  Discover what our panel of experts - merchant acquirers, mobile payment systems, and merchants - have to say about the future of mobile point of sale payments.

  08.21.18

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Millennials Publication

  Affluent Millennial Men: The Grooming Paradox

  Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.

  08.15.18
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  Parents Publication

  Parents’ Perspective on Back-to-School Shopping

  In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.

  08.14.18
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  Storytelling Publication

  The Science of Storytelling

  Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.

  08.14.18
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  Communities Publication

  How to Avoid An #EpicFail

  In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.

  08.10.18
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  Mobile Publication

  Why Window Shopping Now Takes Place on Mobile Phones

  It's a thing, whether summer, winter, back-to-school, or holiday shopping.

  08.10.18
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  Affluent Survey Publication

  6 New Travel Types

  Hear Ipsos’ Tony Incalcatera discuss how millennials are shaping new travel trends.

  08.01.18