Insights Hub

All content

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  Ethnography Publication

  Ethnography: An Unfiltered View of Reality

  What is, and what isn’t ethnographic research? In fact, there’s more confusion out there than you would expect.

  04.03.17
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  Society Publication

  Populism or a Banana? The Rise of a New Political Agenda

  Missed the March 30th Ipsos and Johns Hopkins School of Advanced International Studies (SAIS) panel discussion exploring the global resurgence of populism? No worries – download our presentation now!

  03.31.17
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  Market Research Publication

  The Evolution of Marketing Mix Modeling… and hopefully the wonks that follow it

  Too often smart people get caught up in the details of the past and forget how quickly the future is moving…

  03.31.17
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  Market Research Publication

  Is There a Target Market for Electric Vehicles?

  Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!

  03.24.17
• Polling Publication

  Public Opinion Polling Downloads

  The Ipsos polling brand means accuracy, truth and insight. We conduct, package, and release polling results for our clients to use in the public domain and assist in media relations to ensure coverage and engagement. Polling is the core of our business because that’s what we do best. Our clients leverage our reputation for producing balanced and objective research data to sponsor public opinion or market research. In North America, we release more than 400 polls a year on behalf of our clients.

  03.22.17

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Social Media Publication

  Power Up Your Data by Bridging Language in Social Media

  Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.

  03.22.17
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  Customer Experience Publication

  Getting Sticky: Emotional attachment and profitable customer relationships

  Read this paper for exciting results from our research on research, proving among other outcomes, that one of the most effective ways to create an emotional connection is through the quality of customer-staff interactions.

  03.17.17
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  Polling Publication

  Polls, Surveys and Rankings: Three Wrongs & Some Rights

  In their presentation at NICAR2017, Ipsos’ Chris Jackson and Matt Carmichael together with Peter Gade of the Gaylord Family Endowed Professor in Journalism at the University of Oklahoma, shared tips on how journalists can bring back accuracy and good journalism in the age of fake news.

  03.17.17
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  Quality of Life Publication

  Is it Trendy to be Healthy? Or Healthy to be Trendy?

  Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look who’s participating in today’s lifestyle health trends.

  03.15.17
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  Market Research Publication

  Springboard from Social Listening to Social Intelligence

  Hear Ipsos’ Douwe Rademaker share tips about how to Springboard from Social Listening to Social Intelligence.

  03.07.17
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  Customer Experience Publication

  Getting CX into the Board Room

  Now, more than ever, the importance of executing channel-agnostic CX programs (in your stores, online and in call centers) that go beyond measuring service and operational standards is key to success.

  03.06.17