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What the Future

What the Future

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  • Foresight Survey

    Spending

    The future of spending will be driven by how resilient people are to forces largely beyond their control. In this What the Future: Spending issue, we explore how will people respond to these forces with their values and their wallets, and how companies can support a resilient economy.
  • Foresight Publication

    How businesses can support a resilient economy

    Former Federal Reserve and White House economist Claudia Sahm explains how businesses can help policymakers build a healthier economy.
  • Foresight Publication

    Why creators are key to making e-commerce human

    Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.
  • Foresight Publication

    How augmented reality will make shopping more personal

    Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.
  • Foresight Publication

    How purpose and innovation will shape how we spend

    In the future, brand success will depend on value and values. Innovation can drive both, says David Wagner, VF Corporation’s executive vice president of venture platforms.
  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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