Insights Hub

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  Foresight Survey

  Music

  Technology will influence music's future, but the old and new will mix. In What the Future: Music, we explore how brands and fans connect through music as AI, streaming, virtual avatars and the metaverse take hold in a new music culture.

  07.06.22
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  Foresight Publication

  How virtual and in-person concerts can coexist

  Marisol Segal, head of digital partnerships at AEG Presents, explains why streaming and virtual concerts will exist in harmony with in-person live music.

  07.06.22
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  Foresight Publication

  Virtual music is testing the limits of human connection

  Metaverse artist Sami Tauber, aka VNCCII, says it will be some time before artificial intelligence breaks its own repetitive patterns and behaviors and creates music we’ll want to listen to. Here’s why she says we should accept it when it does.

  07.06.22
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  Foresight Publication

  What happens when artists give fans creative license

  Glass Animals lead singer Dave Bayley realized that creativity and creating were keeping him sane during the pandemic. He explains why that led him to open-source sound clips, album artwork and more, and let fans freely create and share their work.

  07.06.22
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  Foresight Publication

  Why humans still have a place in music discovery

  In the age of algorithms, humans are still relevant as a source of music discovery. KEXP DJ John Richards explains why human-spun programming is key to his station’s ongoing success.

  07.06.22

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  How virtual technology will redefine music shows

  Most people think that virtual concerts won’t be as engaging as real ones. But Industrial Light & Magic’s Ben Morris says that’s all about to change.

  07.06.22
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  Foresight Publication

  Why sponsors are nurturing emerging talent — and big names

  Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.

  07.06.22
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  Public opinion Survey

  One in three incorrectly believe their country is one of the biggest hosts of refugees globally

  Excluding Turkey, Colombia and the US, who are the actual top 3, this means that 3 in 10 in the rest of the countries surveyed incorrectly overstate the true position of their country, according to data from the UNHCR for 2021.

  07.06.22
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  Coronavirus Survey

  Our pandemic habits are sticking – and even accelerating

  In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

  07.06.22
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  Corporate Survey

  Lindsay Franke, Head of Ipsos Creative Excellence, Joins ARF Board of Trustees

  This appointment serves to recognize Franke’s leadership at Ipsos Creative Excellence.

  07.05.22
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  Innovation Publication

  Beyond the Hype: Innovation predictions in the era of Machine Learning

  With AI growing in popularity, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

  07.05.22