Insights Hub

All content

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  Advertising Survey

  Ipsos launches Connect:Digital, in Partnership With Moat, to help brands understand their digital communications performance

  Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend

  03.23.17
• Politics Survey

  Reuters/Ipsos Data: Core Political (3/22/2017)

  Washington, DC — Healthcare once again beats out all other issues as the dominant concern for Americans (16%). Number two on the issues of concern list is the economy, coming in at 13%. For anyone who had “morality” in their bracket, we’re sorry to say that you’re probably not going to be pleased with the final four.

  03.23.17
• Polling Publication

  Public Opinion Polling Downloads

  The Ipsos polling brand means accuracy, truth and insight. We conduct, package, and release polling results for our clients to use in the public domain and assist in media relations to ensure coverage and engagement. Polling is the core of our business because that’s what we do best. Our clients leverage our reputation for producing balanced and objective research data to sponsor public opinion or market research. In North America, we release more than 400 polls a year on behalf of our clients.

  03.22.17
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  Social Media Publication

  Power Up Your Data by Bridging Language in Social Media

  Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.

  03.22.17
• Survey

  Nearly Eight in Ten Rideshare Users Likely to Recommend Lyft

  Likelihood to Recommend Jumps to 97% Among Those Who Have Used Lyft in the Past Six Months.

  03.21.17

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

  Subscribe

• Healthcare Survey

  One in Five Americans Could Not Afford to Pay an Unexpected Medical Bill Without Accumulating Some Debt

  A Majority Believe Receiving a Large Medical Bill that they Can’t Afford is Just as Bad as Being
  Diagnosed with a Serious Illness

  03.21.17
• Consumer Behavior Survey

  Most Millennials Agree That They Are Extremely Satisfied with Their Current Deodorant/ Antiperspirant

  However, Nearly Six in Ten Have Ruined Some of Their Favorite Shirts Due to Underarm Sweat/ Yellow Staining.

  03.21.17
• Advertising Survey

  Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV

  Findings of Ipsos/Google Advertising Attention Research Experiment

  03.21.17
• Politics Survey

  Reuters/Ipsos Data: American Healthcare Act of 2017

  Washington, DC- The latest Reuters/Ipsos data on public opinion on the American Healthcare Act is now available.

  03.18.17
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  Customer Experience Publication

  Getting Sticky: Emotional attachment and profitable customer relationships

  Read this paper for exciting results from our research on research, proving among other outcomes, that one of the most effective ways to create an emotional connection is through the quality of customer-staff interactions.

  03.17.17
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  Polling Publication

  Polls, Surveys and Rankings: Three Wrongs & Some Rights

  In their presentation at NICAR2017, Ipsos’ Chris Jackson and Matt Carmichael together with Peter Gade of the Gaylord Family Endowed Professor in Journalism at the University of Oklahoma, shared tips on how journalists can bring back accuracy and good journalism in the age of fake news.

  03.17.17