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• Politics Survey

  Ipsos/Reuters Poll (July 2): Core Political Approval

  07.02.15
• Marketing Publication

  Four Reasons To Switch

  The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!

  06.30.15
• Product Innovation Publication

  The Delightful Quest for Optimal

  Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.

  06.30.15
• Neurosciences Publication

  Determining Strength of Conviction

  Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.

  06.29.15
• Public opinion Publication

  Is Outdoor Cooking America's Favorite Pastime?

  Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather.

  06.29.15

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Segmentation Publication

  Competition Analysis and Identifying the Switchable Consumers

  Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile approach that can be applied as a targeted segmentation approach.

  06.29.15
• Trends & Prospective Survey

  Americans Pass Judgment on the Plausibility UFO's, Extraterrestrial Visits and Life Itself

  06.29.15
• Politics Survey

  Ipsos/Reuters Poll (June 25): Core Political Approval

  06.25.15
• Market Research Survey

  Ipsos/Reuters Poll: Charleston

  06.25.15
• Survey

  Vacation Deficit Decreasing, But American Summer Vacationers Being More Cautious with Spending

  06.24.15
• Economy Survey

  Ipsos Global @dvisory: The Economic Pulse of the World (June 2015)

  Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective

  06.23.15