Ipsos is pleased to be a sponsor of the Recreational Boating and Fishing’s annual State Marketing Workshop, having recently partnered with RBFF on their strategic research profiling tomorrow’s angler.
RBFF is leading the mission to reach 60 million anglers in the next 60 months because more anglers and boaters means more revenue for the critical work state agencies do every day to protect our fish, wildlife and the resources that sustain them, so that future generations may enjoy the benefits that these natural resources provide. Through its annual State Marketing Workshop for all 50 state agencies, insights and research are shared focusing on the importance of recruitment, retention and reactivation (R3) strategies.
Please visit the RBFF website for more workshop details.
Stephanie Don, Senior Account Manager, Ipsos US