In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.
A cross-cultural framework for emotion measurement.
How mature is your organisation’s Customer Experience? And what do you need to do to get where you need to be?
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
Creative Excellence brings back the magic.
In this white paper we explore how generative AI can be used within qualitative research.
Drawing on data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
The role of voice of the customer research and analytics in driving omnichannel success
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
