Innovation & Knowledge: All

Consumer & Shopper

Ipsos House: The ideal arena for uncovering the truth behind human behaviour

Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
11 December 2018
Society

Ipsos Update - December 2018

December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
3 December 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update

See also:

Ipsos Encyclopedia
Flair Collection
Economic Pulse of the World

Customer Experience

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
30 November 2018
New Services

Human Curation in an AI world

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.

29 November 2018
Corporate

AI, Automation, and Corporate Reputation

The adoption of artificial intelligence (AI) and automation becomes a major focus for business.
26 November 2018
Technology & Telecoms
Consumer & Shopper

Oncology: The Disease, The Dynamics & The Complexities (2018)

Cancer is one term that encompasses many different diseases. There is no one cause of cancer, nor is there a single treatment protocol. Incidence and prevalence rates differ globally, treatment is managed by numerous physician specialties and our ever-evolving understanding of the disease makes it challenging to remain current…
21 November 2018
Health
Society

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
19 November 2018
Society

Innovation in Large-Scale Nutrition Surveys

Lessons from the Bottom of the Pyramid Study - Since 2015 Ipsos Healthcare in UK have been conducting research on nutrition in India, Bangladesh and Nigeria, a summary of which is now available.
14 November 2018
Health
Consumer & Shopper

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
8 November 2018
Retail
Media & Brand Communication

Instagram’s Impact on Indonesian Businesses

With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.
7 November 2018

Ipsos House: The ideal arena for uncovering the truth behind human behaviour

Ipsos Update - December 2018

Features

Discover Ipsos Update

The Behavioural Science of CPG: Disrupting the customer experience

Human Curation in an AI world

AI, Automation, and Corporate Reputation

Oncology: The Disease, The Dynamics & The Complexities (2018)

Cognitive Battlefield Part II: A framework for packaging information

Innovation in Large-Scale Nutrition Surveys

Black Friday: Shifting its Centre of Gravity

Instagram’s Impact on Indonesian Businesses