Innovation & Knowledge

Media & Brand Communication

OTT and content streaming in MENA

Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.
8 December 2019
Media & Entertainment
Society

The blind spot of marketing: Generation X in Brazil

Generation X have become the middle sibling of the generations, but they are opportunities for brands in this forgotten group.
6 December 2019

Features

Discover Ipsos Update

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.

Ipsos Update

See also:

Ipsos Encyclopedia
Flair Collection

Consumer & Shopper

Spilling the Tea on Gen Z in MENA

Understanding MENA's youth in a connected world.
6 December 2019
New Services

Slowing Down to be faster: why it is paramount to invest at the front end of the development process

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
5 December 2019
Technology & Telecoms
New Services

Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics

The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.
4 December 2019
Health
Society

Trend Obs 2020 - Welcome to the worrying twenties

Trend Obs is an international observatory for emerging dynamics that compiles ongoing changes in lifestyles and consumption around the world. Each year, Ipsos surveys trend setters* in several countries and this year’s countries are Brazil, the United States, France, the UK, Italy and China. The observatory provides brands with keys to understanding the society of the future and helps them to position themselves better within that society.
2 December 2019
Society

Ipsos Update - December 2019

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
2 December 2019
New Services

Navigating the Online Sample Market

The pursuit of quality in sampling for research studies.
20 November 2019
Society

Medical Devices & Diagnostics Pulse Survey: Radiology

Check out the latest survey results from our Medical Devices & Diagnostics Pulse, focusing on Radiology: learn the latest trends in 2019, benchmarked to 2017.
19 November 2019
Health
Society

Life in a lookist society: beauty and self-care in South Korea

Beauty and self-care have become a daily necessity in South Korea, this article finds six trends in the current market.
15 November 2019
Consumer Goods

OTT and content streaming in MENA

The blind spot of marketing: Generation X in Brazil

Features

Discover Ipsos Update

Spilling the Tea on Gen Z in MENA

Slowing Down to be faster: why it is paramount to invest at the front end of the development process

Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics

Trend Obs 2020 - Welcome to the worrying twenties

Ipsos Update - December 2019

Navigating the Online Sample Market

Medical Devices & Diagnostics Pulse Survey: Radiology

Life in a lookist society: beauty and self-care in South Korea