Consumers

The ultimate fore-sighting syndicated study looking at the most important consumer trends across 9 countries in the MENA region: KSA, UAE, Kuwait, Qatar, Iraq, Jordan, Egypt, Morocco and Tunisia.

While consumer sentiment is down in many economies, Americans show increased optimism, especially when it comes to jobs.

Changing consumer habits and new forms of mobility are radically changing the car industry in Brazil, this paper offers a viewpoint on where the market is headed.

Generation X have become the middle sibling of the generations, but they are opportunities for brands in this forgotten group.

Half of the 24 economies surveyed show a significant three-month decline in their Consumer Confidence Index.

Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach.

Beauty and self-care have become a daily necessity in South Korea, this article finds six trends in the current market.

On November 21, join Ipsos’ Meghann Jones at a two-day business conference aimed to demonstrate how sustainable innovation can produce a positive impact on the environment AND the bottom line.

New report focuses on the convergence between consumer perceptions of health and the environment, particularly in the food and beverage industry.