Consumers


Society Publication

The Curse of Cosy

The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.

"So, it’s okay to share my financial data now?"

Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers in the UK – and to trust in its security.

The Desertification of Main Street: Where Has Everybody Gone?

The move toward online shopping coincides with a decline in the presence and use of physical retail establishments. This is according to a study exploring the changes in shopping habits and environments conducted by Ipsos Global Advisor in 24 countries around the world.

Marketing Launches MENA’s First Consumer FinTech Survey

The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.
Consumer Behaviour Publication

World Luxury Tracking : Do you Speak Luxury? Consumers New Luxury Culture

The World Luxury Tracking (WLT) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. What can be said about their state of mind? And what about their experiences? What is their purchase journey? What are their expectations? The latest WLT wave covers: France, Italy, Spain, Germany, UK, USA, Saudi Arabia, the United Arab Emirate, and the emergence of maturing luxury consumers as well as a new Luxury Culture.
Consumers Webinar

[WEBINAR] America 2017: Making Sense of Shifting Sentiments

Join us for a complimentary webinar as we discuss the findings of U.S. and global consumer data-driven trends sourced from recent studies.
Driverless cars Publication

The Future of Mobility - On the Road to Driverless Cars

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
Consumers Webinar

[WEBINAR] Thumbing Through the Noise

Join us for a complimentary webinar as we share insights gained from our recent research examining the efficacy of TV, digital and in-app advertising, and what we learned about what drives attention.
Flair Publication

Flair Argentina 2017 - The Crisis in the DNA

If you were to Google Argentina, you would find more than 1 billion results: the major part is about Tango, Carlos Gardel, football, amazing landscapes populated by gauchos, food, asado, beef and wine production, politics and shows with the Peron couple, popularised by Madonna...