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Insights Hub : Consumer & Shopper

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Featured insights & publications

How Trust Drives AI Adoption in Customer Experience

Customer Experience Ipsos Voices

How Trust Drives AI Adoption in Customer Experience

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.

23.09.26

Consumers Survey

September 2026: Global consumer confidence unchanged this month

23.09.26

Sustainability Ipsos Voices

The Sustainability Reality Check: Why Consumers Are Rethinking Sustainability in 2026

22.09.26

Communities Publication

The Next Era of B2B Communities

22.09.26

Artificial Intelligence (AI) Ipsos Voices

Can synthetic consumers help brands make better decisions?

17.09.26

Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Consumers Publication

Market Essentials

A global, syndicated Ipsos study tracking how consumers respond to global challenges on a monthly basis

17.09.26
Trust Survey

Ipsos Global Trustworthiness Index 2026

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

17.09.26
Customer Experience Publication

The Experience Perspective

The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.

17.09.26
Customer Experience Ipsos Voices

Why AI Efficiency Alone Isn’t Enough for Great Customer Experience

Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.

16.09.26
KEYS Publication

KEYS: an Ipsos webinar series

Register for the Ipsos KEYS webinar series. Join upcoming sessions for expert insights and access our library of previous presentations.

14.09.26
Preference Center

Manage your communication preferences from Ipsos
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Audience Measurement Publication

Launching a New Audience Measurement Currency

A strategic guide for market transition, education, and adoption

11.09.26
Society Publication

Modern Milestones: Why it's critical to think in life stages

Ipsos Views: What matters more in understanding people: when they were born, or where they are in life?

08.09.26
Brand Health Ipsos Voices

Recognisably You

How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.

07.09.26
Consumers Publication

The Long Inflation Impact of the Middle East Conflict: The Marketer's Inflation Playbook

The headlines may move on, but inflation won't. Discover why the economic effects of the Middle East conflict could continue reshaping consumer behavior, pricing pressures, and brand growth strategies well into 2027 and beyond.

02.09.26
War/Terrorism Survey

The Iran Conflict

A roundup of the latest Ipsos research and polls from around the world on the Iran conflict - and its consequences.

02.09.26
Ipsos Update Publication

Ipsos Update – September 2026

Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

01.09.26

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