Ipsos Encyclopedia - Millennials
Definition: Millennials (or Generation Y) are currently the youngest adult age grouping used in generational analysis of data. With some minor variations, they are defined as those born in the year 1980 and onwards; for example, Pew Research Center defines them as those born in 1981 and after. Ipsos defines millennials as those born 1980-1995.
Ipsos Encyclopedia - Enterprise Feedback Management (EFM)
Definition: EFM stands for Enterprise Feedback Management. Leaders are constantly seeking new ways to drive customer-centricity throughout their organisations. Time-starved customers are less and less willing to provide feedback in traditional ways. All of this creating a requirement to address company and customer needs alike using EFM. Despite its mounting popularity, there is confusion about what EFM is and how it is different from traditional customer research – which is hindering deployment and real business success.
Ipsos Encyclopedia - Artificial Intelligence
Definition: Artificial Intelligence is a branch of computer science dealing with the simulation of intelligent behaviour in computers. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction. Particular applications of AI include expert systems, speech recognition and machine vision (also referred as computer vision).
Ipsos Encyclopedia - Text Analytics
Definition: Text Analytics (or "text mining") uses a variety of computer and natural language processing techniques to extract usable knowledge from unstructured text data, through the identification of core concepts, opinions and trends, to drive better business decisions across the enterprise. It can be applied to any text source and is highly scalable. In fact, the more data available for analytics, the better its return on investment.
Ipsos Encyclopedia - Demand Artefacts (aka Demand Characteristics)
Definition: An experimental artefact where respondents form an interpretation of the research's purpose and subconsciously change their behaviour to fit that interpretation. Demand artefacts (aka demand characteristics) are typically considered an extraneous/external variable, impacting responses in a way other than that intended by the researcher.
Virtuell versus real - VR im Research-Test
Welche Möglichkeiten hält Virtual Reality (VR) heute schon für die Marktforschung bereit? In einem Research on Research-Projekt hat Ipsos das untersucht und eine virtuelle gegen eine reale Car Clinic getestet. Lars Riemer und Kai Geertsema berichten.