Innovation & Knowledge: Alle | Ipsos

Gesellschaft

Ipsos Encyclopedia - Millennials

Definition: Millennials (or Generation Y) are currently the youngest adult age grouping used in generational analysis of data. With some minor variations, they are defined as those born in the year 1980 and onwards; for example, Pew Research Center defines them as those born in 1981 and after. Ipsos defines millennials as those born 1980-1995.

24 Juli 2017
Customer Experience / Kundenerleben

Ipsos Encyclopedia - Enterprise Feedback Management (EFM)

Definition: EFM stands for Enterprise Feedback Management. Leaders are constantly seeking new ways to drive customer-centricity throughout their organisations. Time-starved customers are less and less willing to provide feedback in traditional ways. All of this creating a requirement to address company and customer needs alike using EFM. Despite its mounting popularity, there is confusion about what EFM is and how it is different from traditional customer research – which is hindering deployment and real business success.

24 Juli 2017