Our solutions

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Omnibus
Omnibus
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.
Capabilities
  • Omnibus
  • CAPI
  • CATI
  • International
Market Strategy & Understanding
Market Strategy & Understanding
Market Structure
Understand your consumers, categories and competition.
Consumers & Brands
  • Usage & Attitude
  • Segmentation
  • Market Research
  • Consumer Behaviour
Market Strategy & Understanding
Brand Positioning
Optimise your brand positioning, portfolio and growth opportunities.
Consumers & Brands
  • Censydiam
  • Brands
  • Positioning
Market Strategy & Understanding
Shopper Journey
Grow sales in an omnichannel world.
Consumers & Brands
  • Shopper
  • Omnichannel
  • E-Commerce
  • Consumer Behaviour
  • Path to Purchase
Innovation
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
  • Consumers
  • Behavioural Science
  • Consumer Behaviour
Innovation
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Testing
  • Product Development
  • Product Innovation
Innovation
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Consumers & Brands
  • Package Testing
  • Design
  • Behavioural Science
  • Consumer Behaviour
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience
  • Customer Experience
  • Insights
  • Design
  • Product Development
Creative Excellence
Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Communication
  • Insights
  • Neurosciences
  • Advertising
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Social Media
  • Advertising
  • Media
  • Media Measurement
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Consumers & Brands
  • Advertising
  • Media
  • Media Measurement
Brand Health Tracking
Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brand Awareness
  • Brand Measurement
  • Brands
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Equity
  • Brand Awareness
  • Brand Measurement
  • Brand Influencers
Ipsos MMA
Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Marketing
Ipsos MMA
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Marketing
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Media
  • Marketing
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Pricing
Strategy3
Strategy3
Advisory Services: Strategy3
Tackle complex business questions using a combination of research and advisory to define the best strategy for growth.
Consumers & Brands
  • Strategy
  • Customer Insights
  • Brands
  • Insights
Channel Performance
Channel Performance
Channel Sizing
Sizing channel opportunities.
Consumers & Brands
  • Marketing
  • Retail analytics
Channel Performance
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
Consumers & Brands
  • People counter
Channel Performance
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
Consumers & Brands
  • Mystery Shopping
Channel Performance
Execution Measurement
Measuring the execution of brand strategy.
Consumers & Brands
  • Strategy
  • Brands
Simstore
Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Shopper
  • Virtual Shopper
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Innovation
  • Product Innovation
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Package Testing
  • Packaging
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Online Research
  • Consumer Behaviour
  • Shopper
  • Virtual Shopper
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Pricing
  • Virtual Reality
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Product Lifecycle
Public Affairs
Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Citizens
  • Public opinion
  • Public Health
  • Environment
  • Marketing
  • Government
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Society
  • Public opinion
  • International
  • Government
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Political Barometer
  • Politics
  • Polling
  • Society
  • Public opinion
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • International
  • Society
  • Consumer Behaviour
  • Data Analytics
Public Affairs
Trends and Syndicated Studies
Local understanding; global context.
Citizens
  • International
  • Trends & Prospective
  • Society
  • Public opinion
  • Political Barometer
Corporate Reputation
Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employees
  • Employee Engagement
  • Employer
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Corporate
  • Business
  • Strategy
  • Reputation
Healthcare
Healthcare
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
Doctors & Patients
  • Health research
Healthcare
Syndicated Services
Multi-client real-world evidence, patient research, promotional studies and topical surveys – with analysis, bespoke deliverables and expert servicing by therapy area specialists.
Doctors & Patients
  • Syndicated Surveys
Healthcare
Market Access & HEOR
The complete spectrum of market access & HEOR services, powered by payer insights, economic modelling and global syndicated real-world evidence.
Doctors & Patients
  • HEOR
Healthcare
Advisory Services
Fact-based strategies across the clinical, medical and commercial lifecycle – based on insight, synthesis and analyses.
Doctors & Patients
  • Global Advisor
Healthcare
Centres of Expertise
Global specialist teams that spearhead Ipsos’ expertise and offer in key areas of importance and focus for our clients.
Doctors & Patients
  • Expertise
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Communities
Engaging online environments for real-time human insights.
Capabilities
  • Communities
  • Consumer engagement
  • Innovation
  • Qualitative
Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Online Research
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Capabilities
  • Qualitative
  • Ethnography
Ipsos UU - Qualitative
Open Exchanges
Healthcare | Ipsos
Capabilities
  • Qualitative
  • Path to Purchase
  • Retail insight
  • Shopper
  • Consumer Behaviour
Ipsos UU - Qualitative
Labs
Build the campaign strategy.
Capabilities
  • Qualitative
  • User Experience
  • Communication
  • Advertising
  • Insights
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Qualitative
  • Curation
  • Data Analytics
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Qualitative
  • Brand Measurement
  • Communication
  • Brand Influencers
Ipsos UU - Qualitative
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Capabilities
  • Panels
Social Intelligence Analytics
Social Intelligence Analytics
Consumer Intelligence by Synthesio
A market-leading AI-enabled consumer intelligence platform.
Capabilities
  • Consumers
Social Intelligence Analytics
Applied AI & Unstructured Data Analytics
Making sense of unstructured data with cutting-edge Artificial Intelligence-powered algorithms.
Capabilities
  • Data Analytics
Social Intelligence Analytics
Insight & Advisory Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Insights
Observer
Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Data Analytics
  • Data Collection
  • Data Protection
  • Online Research
  • Device Agnostic
Observer
FastFacts
Get fast answers with a full self-service researcher assisted platform.
Consumers & Brands
  • DIY
  • Surveys
  • Online Research
Observer
SampleOnly
SampleOnly service giving you fast and direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Online Research
  • Globalisation
  • DIY
  • Panels
  • Surveys
Ipsos.digital Platform
Ipsos.digital Platform
Ipsos.digital Platform
World-class market research in the blink of an eye.
Capabilities
  • DIY
  • Surveys
  • Panels
  • Digital
  • Online Research
Audience Measurement
Audience Measurement
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
  • Media
  • Media Measurement
  • Advertising
  • Content Marketing
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Radio
  • Audience Measurement
  • Advertising
  • Media
  • Media Measurement
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • Newspaper
  • Face to Face
  • Content Marketing
  • Media
  • Media Measurement
Audience Measurement
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Customers & Employees
  • Innovation
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Cross Media
  • Media
  • Audience Measurement
  • Media Measurement
Audience Measurement
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised...
Customers & Employees
  • Employee Engagement
  • Employees
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Outdoor
  • Advertising
  • Audience Measurement
  • Media
  • Media Measurement
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Advertising
  • Media
  • Cross Media
  • Television
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • Audience Measurement
  • Digital
  • Media
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
  • Data Analytics
  • Media
  • Data Collection
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Audience Measurement
  • Affluent
  • Affluent Survey
  • Brand Influencers
  • Key Influencers
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
  • Tracking
  • COVID-19
Media Development
Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Customers & Employees
  • Media
  • Media Measurement
  • Society
  • Audience Measurement
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Consumer Behaviour
  • Consumer engagement
  • Customer journey mapping
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Customer Experience
  • NPS
  • Customer behaviour
  • Customer Relationship
  • Voice of the Customer
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
  • Analytics
  • Investors
  • Customer Insights
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience
  • Employees
  • Customer journey mapping
  • Customer Insights
  • Customer Relationship
Customer Experience
Essentials - Understanding consumers and citizens in a COVID-19 era
A monthly access to the largest and most precise study done on critical attitudinal and behavioural change resulting from the COVID-19 crisis.
Customers & Employees
  • Coronavirus
  • Digital
  • Consumers
  • Society
Automotive and Mobility Development
Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Automotive
  • Trends & Prospective
  • Car Clinic
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • Automotive
  • Strategy
  • Pricing
  • Car Clinic
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Automotive
  • Car Clinic
Automotive and Mobility Development
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • Automotive
  • User Experience
  • Car Clinic
Automotive and Mobility Development
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Automotive
  • Customer Experience
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Science
  • Behavioural Science
  • Neurosciences
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • Face to Face
  • Panels
  • Telephone Surveys
  • Data Collection
  • Online Research