Our solutions

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KnowledgePanel

KnowledgePanel
KnowledgePanel
Ipsos KnowledgePanel: our flagship probability-based panel providing you with a foundation for confident decisions.
Capabilities
  • Panels
  • Market Research

Market Strategy & Understanding

Market Strategy & Understanding
What to Know
Uncover what people say, feel, and do
Consumers & Brands
  • Shopper
  • Virtual Shopper
  • Usage & Attitude
  • Marketing
Market Strategy & Understanding
Where to Play
Identify and prioritize opportunities
Consumers & Brands
  • Consumers
Market Strategy & Understanding
How to Win
Optimize brand positioning and assets
Consumers & Brands
  • Marketing
  • Environmental, Social and Governance (ESG)

Sustainability

Sustainability
Sustainability
Ipsos supporting your Sustainability Journey.
Capabilities
  • Sustainability

Innovation

Innovation
Collective Innovation
Innovate with the collective intelligence of Ipsos HI+AI experts and solutions.
Consumers & Brands
  • Innovation
  • Artificial Intelligence (AI)
Innovation
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Consumers & Brands
  • Innovation
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
  • Consumers
  • Behavioural Science
  • Consumer Behaviour
Innovation
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • Product Testing
  • Product Development
  • Product Innovation
Innovation
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Consumers & Brands
  • Package Testing
  • Design
  • Behavioural Science
  • Consumer Behaviour
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience
  • Customer Experience
  • Insights
  • Design
  • Product Development

Creative Excellence

Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Communication
  • Insights
  • Neurosciences
  • Advertising
Creative Excellence
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
Consumers & Brands
  • Artificial Intelligence (AI)
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Social Media
  • Advertising
  • Media
  • Media Measurement
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Consumers & Brands
  • Advertising
  • Media
  • Media Measurement

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brand Awareness
  • Brand Measurement
  • Brands
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Equity
  • Brand Awareness
  • Brand Measurement
  • Brand Influencers

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Marketing
Ipsos MMA
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Marketing
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Media
  • Marketing
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Pricing

Strategy3

Strategy3
Ipsos Strategy3
We’re not a consulting firm, research agency, or innovation lab. We’re all three.
Consumers & Brands
  • Strategy3

Channel Performance

Channel Performance
Channel Performance
Real people going to real places, to deliver real impact … driving real performance improvement.
Consumers & Brands
  • Shopper
  • Mystery Shopping
  • Retail
  • Artificial Intelligence (AI)
Channel Performance
Channel Sizing
Sizing channel opportunities.
Consumers & Brands
  • Marketing
  • Retail analytics
Channel Performance
Channel Measurement
We inspect what you expect … to ensure compliance with brand standards.
Consumers & Brands
  • Mystery Shopping
  • Customer Experience
  • Brand Strategy

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Shopper
  • Virtual Shopper
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Innovation
  • Product Innovation
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Package Testing
  • Packaging
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Online Research
  • Consumer Behaviour
  • Shopper
  • Virtual Shopper
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Pricing
  • Virtual Reality
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Product Lifecycle

Public Affairs

Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Citizens
  • Public opinion
  • Public Health
  • Environment
  • Marketing
  • Government
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • Society
  • Public opinion
  • International
  • Government
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • Political Barometer
  • Politics
  • Polling
  • Society
  • Public opinion
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • International
  • Society
  • Consumer Behaviour
  • Data Analytics
Public Affairs
Trends and Syndicated Studies
Local understanding; global context.
Citizens
  • International
  • Trends & Prospective
  • Society
  • Public opinion
  • Political Barometer

Corporate Reputation

Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • Corporate
  • Business
  • Strategy
  • Reputation

Healthcare

Healthcare
Inspiring Better Healthcare
Commercial success in the healthcare sector means putting the patient at the heart of every decision...
Doctors & Patients
  • Healthcare
Healthcare
Ipsos Rx Insight Store
Off-the-shelf real-world & perceptual data with expert analysis, to meet common client insights needs.
Doctors & Patients
  • Healthcare
Healthcare
Browse our Healthcare related articles
Here you'll find an overview of the Healthcare articles.
Doctors & Patients
  • Healthcare

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Communities
Engaging online environments for real-time human insights.
Capabilities
  • Communities
  • Consumer engagement
  • Innovation
  • Qualitative
Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Online Research
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Capabilities
  • Qualitative
  • Ethnography
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
Capabilities
  • Qualitative
  • Path to Purchase
  • Retail insight
  • Shopper
  • Consumer Behaviour
Ipsos UU - Qualitative
Labs
Build the campaign strategy.
Capabilities
  • Qualitative
  • User Experience
  • Communication
  • Advertising
  • Insights
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Qualitative
  • Curation
  • Data Analytics
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Qualitative
  • Brand Measurement
  • Communication
  • Brand Influencers
Ipsos UU - Qualitative
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Capabilities
  • Panels

Ipsos Synthesio

Ipsos Synthesio
AI-Enabled Consumer Intelligence Platform
A market-leading SaaS platform for collecting and analyzing billions of digital data points.
Capabilities
  • Consumers
Ipsos Synthesio
Applied AI & Data Science
Making sense of unstructured data with cutting-edge artificial intelligence-powered algorithms.
Capabilities
  • Data Analytics
Ipsos Synthesio
Consultancy Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Insights

Observer

Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • Data Analytics
  • Data Collection
  • Data Protection
  • Online Research
  • Device Agnostic

Ipsos.digital Platform

Ipsos.digital Platform
FastFacts
Get fast answers with a full self-service researcher assisted platform.
Capabilities
  • DIY
  • Surveys
  • Online Research
Ipsos.digital Platform
Ipsos.digital Platform
World-class market research in the blink of an eye.
Capabilities
  • DIY
  • Surveys
  • Panels
  • Digital
  • Online Research

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Maximising and monetising the TV/video viewing audience.
Customers & Employees
  • Audience Measurement
  • Media
  • Media Measurement
  • Advertising
  • Content Marketing
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • Radio
  • Audience Measurement
  • Advertising
  • Media
  • Media Measurement
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • Newspaper
  • Face to Face
  • Content Marketing
  • Media
  • Media Measurement
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • Cross Media
  • Media
  • Audience Measurement
  • Media Measurement
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • Outdoor
  • Advertising
  • Audience Measurement
  • Media
  • Media Measurement
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Advertising
  • Media
  • Cross Media
  • Television
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • Audience Measurement
  • Digital
  • Media
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Customers & Employees
  • Audience Measurement
  • Data Analytics
  • Media
  • Data Collection
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Audience Measurement
  • Affluent
  • Affluent Survey
  • Brand Influencers
  • Key Influencers
Audience Measurement
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
Customers & Employees
  • Audience Measurement
  • Tracking
  • COVID-19

Media Development

Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Customers & Employees
  • Media
  • Media Measurement
  • Society
  • Audience Measurement

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Experience
  • Customer Insights
  • Consumer Behaviour
  • Consumer engagement
  • Customer journey mapping
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Customer Experience
  • NPS
  • Customer behaviour
  • Customer Relationship
  • Voice of the Customer
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Customer Experience
  • Analytics
  • Investors
  • Customer Insights
Customer Experience
Employee Experience
Ipsos is a global driving force in Customer and Employee Experience.
Customers & Employees
  • Employee Engagement
  • Employees
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Experience
  • Employees
  • Customer journey mapping
  • Customer Insights
  • Customer Relationship

Omnibus

Omnibus
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.
Capabilities
  • Omnibus
  • CAPI
  • CATI
  • International

Automotive and Mobility Development

Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Automotive
  • Trends & Prospective
  • Car Clinic
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • Automotive
  • Strategy
  • Pricing
  • Car Clinic
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Automotive
  • Car Clinic
Automotive and Mobility Development
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Customers & Employees
  • Automotive
  • User Experience
  • Car Clinic
Automotive and Mobility Development
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Automotive
  • Customer Experience

Employee Experience

Customer Experience
Employee Experience
Ipsos is a global driving force in Customer and Employee Experience.
Customers & Employees
  • Employee Engagement
  • Employees

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capabilities
  • Face to Face
  • Panels
  • Telephone Surveys
  • Data Collection
  • Online Research