Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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All content

  • Public opinion Publication

    Wellcome Trust Monitor Report Wave 3 - April 2016

    The Wellcome Trust Monitor research conducted by Ipsos is designed to measure the public's awareness, interests, knowledge and attitudes in relation to science and biomedical research.
  • Public opinion Publication

    Unlocking value with data science

    Clive Frostick introduces Bayesian Theory and its applications in modern research.
  • Media Measurement Publication

    MediaCell

    MediaCell is a versatile solution with a number of potential applications.
  • Public opinion Publication

    Dementia Advisers Survey

    Ipsos was commissioned by Age UK on behalf of the Department of Health to undertake a survey into the provision of dementia adviser services across England.
  • User Experience Publication

    Usability Tests

    The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Consumer Behaviour Publication

    Path to Purchase

    Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
  • Innovation Publication

    Workshops

    Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.
  • Insight Cloud Publication

    Insight Cloud

    Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
  • Qualitative Publication

    AppLife

    Applife is Ipsos proprietary app using mobile for qualitative research.
  • Ethnography Publication

    Ethnography

    Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
  • Communities Publication

    Communities

    Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.