Insights Hub

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  Politics Survey

  Ipsos reveals high prices and declining high streets key local concerns for Britons

  87% of Britons believe crime and anti-social behaviour is a "big problem" in the UK as a whole – up from 79% in June. This falls to 40% when people speak of their local area.

  11.11.25
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  Immigration Survey

  Two thirds (67%) of UK adults 16-75 think the number of people coming into the UK is high (too high/ a bit too high)

  Over half (52%) belonging to an ethnic minority group think the number of people coming into the UK is high (too high/a bit too high).

  11.11.25
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  Politics Survey

  UK’s sense of division reaches new high as culture war tensions grow, study finds

  King's College London and Ipsos study finds problems caused by culture wars, a deepening rejection of the term “woke”, and notable shifts in attitudes on transgender rights.

  06.11.25
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  Entertainment Survey

  Joe Marler tipped for Celebrity Traitors victory by those following the show, Ipsos poll reveals

  Over half (51%) of those following the show anticipate that the Faithful players will triumph, compared to 38% who predict a win for the Traitors.

  05.11.25
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  Financial Research Survey Survey

  Research into digital payment and identification systems

  Research with consumers in six African markets to understand views on digital payment and identification systems

  05.11.25

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Royal Family & Monarchy Survey

  90% support King Charles III's decision to remove Andrew’s official titles

  Ratings of the Royal Family’s handling of the overall situation with Andrew have improved, from 23% saying they are handling it well two weeks ago to 37% now – though 40% still say they are handling it badly.

  05.11.25
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  Politics Survey

  Economic pessimism continues as 76% of Britons describe economy as 'poor' amid ongoing cost-of-living concerns

  Three quarters (77%) of Britons are concerned about the personal impacts of the cost of living, with a majority expecting increased costs, particularly in food (82%) and utilities (79%) over the next six months.

  31.10.25
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  Holidays Survey

  Trick or treat? The Halloween sweets Britons expect from their ghoulish leaders

  When asked which UK politician is the scariest, four in ten (40%) Britons say Reform UK leader Nigel Farage. He is followed by Prime Minister Keir Starmer (29%).

  31.10.25
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  Politics Survey

  30 years on, the public are split on whether the Civil Service adheres to the Nolan principles

  Britons see civil servants as bureaucratic, political and stuck in their ways, but also professional. Few see them as lazy – but few seem them as innovative or accessible either.

  30.10.25
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  Political Pulse Survey

  Nigel Farage leads Keir Starmer in head-to-head on who Britons would prefer as Prime Minister

  Nigel Farage (33%) has a slight lead over Keir Starmer (30%) for the first time in a head-to-head series on who Britons would prefer as PM.

  29.10.25
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  Politics Survey

  Nicola Sturgeon voted Scotland’s best politician of the last 30 years, while David Tennant leads the pack of Scottish screen actors

  To mark Ipsos’ 30th anniversary of having a permanent office in Scotland, new results from Ipsos’ Scottish Political Pulse reveal that Nicola Sturgeon has been named as the best Scottish politician of the last 30 years by the Scottish public, with one in five selecting the former First Minister. Scots also name David Tennant as the best Scottish screen actor of the last 30 years’, although Sean Connery comes out top among the 55+ age group.

  28.10.25