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Featured insights & publications

Scotland Survey

Majority of Scots want decisions on North Sea licences and National Insurance to be made in Scotland

Newly released Ipsos Scotland polling finds substantial gaps between who Scots believe currently makes key policy decisions and who they think should make them.

06.11.26

Communication Survey

How the Budget landed online - new Ipsos social media analysis suggests a more low-key reaction than the last two years

03.11.26

Economy Survey

Despite strong backing for targeted cost-of-living measures, 2 in 3 (67%) lack confidence that the Labour Government’s Budget addresses the long-term economic issues facing the country

31.10.26

Political Monitor Survey

Majority of Britons support the UK applying to join the EU

28.10.26

Polling Survey

From the House of Commons to haunted houses: 4 in 10 Britons find Nigel Farage scariest party leader

28.10.26

Ipsos iris: Total understanding of UK online audiences

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Environment Survey

Arup, the Carbon Trust, Ipsos, and Technopolis to lead major UK trial helping consumers make better use of surplus renewable energy

The £20m trial will test a new approach to cutting renewable energy waste and reducing costs for households.

28.10.26
Economy Survey

Seven in ten (70%) Britons expect Labour to increase personal taxes amid deep economic pessimism

New polling data from Ipsos in the UK, conducted in October 2026, reveals widespread public pessimism regarding the UK's economic trajectory as the Labour Government led by Andy Burnham prepares its fiscal agenda. With immigration (40%), the economy (31%), and inflation (30%) standing as the dominant concerns on the Ipsos Issues Index, the British public displays continued economic pessimism and widespread anticipation of impending tax rises.

27.10.26
Political Monitor Survey

Labour now lead by 8 points with the Conservatives in second place in latest voting intention polling

New polling data, conducted 15-22nd October 2026, shows Labour taking a 8-point lead over their nearest rival. This time that is the Conservatives rather than Reform UK.

25.10.26
Polling Survey

Nearly 6 in 10 Britons consider the Bayeux Tapestry important to national heritage, but most have only limited knowledge of the artifact's precise history

New polling data from Ipsos in the UK, conducted in collaboration with the British Museum, reveals mixed public sentiment and widespread historical misconceptions amid the Bayeux Tapestry's return to Britain for the first time in nearly 1000 years.

23.10.26
Polling Survey

Brits significantly less fearful than before the Reeves budget but say the state of British economy is just as poor

New polling data from Ipsos in the UK, conducted between 9–13 October 2026, reveals that despite a slight political honeymoon period for Prime Minister Andy Burnham and Chancellor John Healey.

22.10.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Healthcare Survey

Generational differences in attitudes towards the NHS

New joint analysis from Ipsos and The King's Fund finds younger generations remain committed to the NHS despite being less satisfied with current performance, with the sharpest generational differences emerging around how the health service should be funded.

22.10.26
Budget Survey

Over half of Britons fear market confidence in government debt ahead of Autumn Budget

New joint polling data and research from Ipsos and the National Institute of Economic and Social Research (NIESR) reveal a stark disconnect between the public’s fiscal anxieties and their expectations for the upcoming Autumn Budget.

20.10.26
Communication Survey

Health and financial claims in programming: Audience attitudes to potential harm

New research conducted by Ipsos for Ofcom explores attitudes to health and financial claims made in broadcasting.

19.10.26
Communication Survey

Context and intent shape audience views on offensive language

New research conducted by Ipsos for Ofcom shows that audiences in 2026 are more tolerant of swearing but less accepting of discriminatory language in broadcast content.

19.10.26
Political Pulse Survey

Conservatives seen as main opposition to Labour for first time in over a year

New polling data from Ipsos in the UK, conducted 9-13 October 2026 shows that the public are now more likely to say the Conservatives are the main opposition to Labour than Reform UK for the first time this parliament.

16.10.26
Defence Survey

Despite rising support for increasing defence spending, half of Britons say there are no circumstances under which they would take up arms for Britain

New polling data from Ipsos in the UK reveals that public appetite for military investment remains strong amidst global instability, though Britons remain divided over how to fund additional defence spending.

14.10.26

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