Insights Hub

All content

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  Gaming Publication

  To Launch or Not to Launch New Draw Games

  Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?

  06.01.18
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  Social Listening Publication

  Social Listening: Why Does Social Matter?

  At its most fundamental, Social Listening identifies what consumers are saying about you and your competitors via social media.

  06.01.18
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  Product Development Publication

  Ipsos Scratch OptiMix

  Optimizing the Scratch Product Offer at Retail

  06.01.18
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  Social Media Publication

  How social media can help curb loneliness

  Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.

  05.30.18
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  Advertising Publication

  What makes some ads more memorable than others

  Listen to this podcast explaining why some 30-second spots can be memorable for years.

  05.28.18

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Food & Beverage Publication

  Younger Americans interpret “natural” food labels differently

  Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.

  05.23.18
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  Consumer Behavior Publication

  How Super Mario can help you understand behavioral science

  For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.

  05.22.18
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  Advertising Publication

  Human-Computer Interaction and Digital Advertising

  Discover some basic guidelines for how marketers can borrow from the HCI discipline to improve their digital advertising.

  05.18.18
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  Shopper Publication

  The Evolution of Shopper Behavior

  Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.

  05.09.18
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  Business Publication

  Unlocking the Value of Reputation

  The definitive link between corporate reputation and better business efficiency.

  05.07.18
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  Customer Experience Publication

  The Four Essential Steps for Building a Best-in-Class Customer Experience Culture

  At Ipsos Loyalty, we always apply our four-stage conceptual framework when conducting discovery work with companies looking to developing a CX program.

  04.30.18