Insights Hub

All content

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  Customer Experience Publication

  Winning Hearts & Minds: Loyalty in Action

  Read our latest paper for tips and case studies about the importance of aligning brand promise with actual brand experience.

  06.02.17
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  Advertising Publication

  MAdTech: The Marketers’ View

  Ipsos' Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.

  30.01.17
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  Government Publication

  NPR Examines What Americans Know About The Affordable Care Act

  NPR, January 12, 2017 – NPR’s Alison Kodjak speaks with Ipsos’ Clifford Young about voters understanding of the U.S. healthcare system broadly, as well as Obamacare in particular.

  13.01.17
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  Trends & Prospective Publication

  Americans Give Their Forecast for 2030

  Some say the best way to predict the future is to create the future.

  10.01.17
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  Politics Publication

  New Year New Hope

  Fox 5 DC News, January 9, 2017 — During this interview, Ipsos’ Clifford Young discusses the latest polls covering current sentiment about the biggest problems facing the U.S. and opinions towards President-Elect Trump.

  10.01.17

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Marketing Publication

  Incremental versus Monumental Decision-Making

  How to Keep Up with the Pace of Business in the New Reality

  09.01.17
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  Advertising Publication

  10 Behavioral Science Principles for Great Digital Creative

  What can behavioral science teach marketers about digital advertising?

  03.01.17
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  Ethnography Publication

  Ethnography

  Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

  02.01.17
• Customer Relationship Publication

  Enterprise Feedback Management (EFM)

  Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.

  02.01.17
• Data Analytics Publication

  Ipsos Science Center

  Advances in science, analytics and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.

  02.01.17
• Data Analytics Publication

  Data Analytics / Data Science

  Using techniques developed from the intersection of traditional statistical analysis and computer science, Ipsos is able to leverage existing and new types of data, integrate multiple sources of data, and leverage new analytic techniques to create new insights. Advanced data analytics and data science facilitate better understanding of citizens, consumers, and your clients and stakeholders, allowing you to compete more effectively in tomorrow's business world.

  02.01.17