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  • Which Olympic event will be the next ratings medal-winner?
    Polling Publication

    Which Olympic event will be the next ratings medal-winner?

    If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as excited about hockey as any nation is excited about any event, according to the survey results.
  • Brand Influencers Publication

    The Story Behind the Story

    People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.
  • Ipsos Loyalty - Get Fair or Fail
    Loyalty Publication

    Get Fair or Fail

    Do you know which incidents are critical, which customers are expendable and what the most suitable, cost-effective response or intervention will give your brand a competitive advantage?
  • How Tide Cleaned Up at the Super Bowl
    Advertising Publication

    How Tide Cleaned Up at the Super Bowl

    One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.
  • Does Byron Sharp’s Philosophy Work for Innovation?
    Innovation Publication

    Does Byron Sharp’s Philosophy Work for Innovation?

    Can marketers use Byron Sharp’s principles to help them launch successful innovations?

  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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